social media for municipalities
TRANSCRIPT
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Co-Presenters:Carla Pendergraft Associates Web Design
Will Hampton, City of Round Rock
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Intro to Social Media for Municipalities How municipalities are using social
media “Lite” and Advanced
Social Media Questions for Municipalities
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It’s about conversations and communities It requires a new way of thinking. Push vs. Pull; Telling vs. Asking
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Facebook – 250 million users, top 10 website
MySpace – 110 million usersLinkedIn – about 30 million users
Twitter – 54 million visits per monthYouTube – 70 million videos
Flickr – hosts over 2 billion imagesBlogs – over 200 million
And new social communities are added every day.
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It allows new audiences to engage and connect with your city and its services
It increases participation in city government
It informs citizens about what the city is doing and why
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Upcoming Events Video of Past Events City Council videos City photos Level of use: “Facebook Lite” Public Info Office maintains Facebook
page Most cities can easily work at this level
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City News City Events City Services Level of use: Advanced
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City News – 9/13/09 City Council approves 2009-10 budget, tax
rate on first reading Round Rock Fire Department responds to
pair of fires Volunteers install flower bed for United We
Serve Day of Service City accepting applications for arts funding Book signing celebrates Hispanic Heritage
Month at the Library
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City Events Sept 15 Teen Book Club Sept 15 Ballet Folklorico at the Library Sept 15 Teen Advisory Board Sept 15 Book signing with Don Miles at the
Library Sept 15 Historic Preservation Commission
Meeting Sept 18 Fairytale Threads Children's
Consignment Sale Sept 19 Fairytale Threads Children's
Consignment Sale Sept 19 Project Linus Blanket-Maker
Meeting
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City Services Job openings – Browse job openings by
category and department Library Catalog - Search for library items such
as books & DVDs Staff Directory – City employees by department
and last name Service Directory - City services and phone
numbers by category Service Request- Report problems such as
weedy lots & potholes Round Rock Replay - View City Council and
Board and Commission Meetings Rock Enroll - Register for Parks and Recreation
programs
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The Wall Commentary on the new budget from
citizens, and an opportunity to answer questions and address specific concerns.
Like a micro-blog
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City Hall - "Decision Points" Library - 5 blogs Projects –
Sports Complex Improvement Project Downtown Redevelopment General Plan 2020
Parks and Recreation - 2 blogs
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All the programs available on the city access TV channel are also offered on YouTube
Waco City Cable Channel has its own “channel” on YouTube
Viewers can subscribe to the channel so that when new videos are posted, they get a notice
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Twitter for real-time tracking of crimes in progress
Facebook for police departments to post footage of crimes or mug shots of “Most Wanted”
Facebook for police departments to post crime prevention videos
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What are we trying to accomplish? What expertise do we currently have on
staff? Which social media will we use to
accomplish our goals? Are we prepared to allow questioning of
our actions? How will we promote the media we use? Who will be responsible for initiating and
maintaining our presence? How do we measure success?
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Start by listening Saved Twitter search on your city’s name Google alerts on your city’s name
Identify creative talent on staff and set them free Don’t let IT staff call the shots
Create a policy for what departments will be allowed to start their own presence Prevent brand fragmentation
’ Don t neglect your core website