social media for local business: what does your cup say about you?
DESCRIPTION
This is the first in a series of Social Media classes for local business. Many of my clients know the need socialmedia. Many may even have Facebook, Twitter or LinkedIn accounts...but now what do you do with it? In this first session I covered: What Does Your Cup Say About You? We will discuss: Perception Isn't Reality...Or Is It? How To Check Your Current Internet Fingerprint How To Improve Your Fingerprint How To Set Social Media Expectations... I even shared a strategy I learned this week on a webinar held by Amy Porterfield.TRANSCRIPT
What Does Your Cup Say About You?
By Kym Lamb
Perception Isn’t Real…Is It?
Which side is in front? How do you know? Can you prove it? Does it matter?
Created by IPM Dec 2012
Can you be found?
Internet Fingerprint
Created by IPM Dec 2012
How Do I Improve My Fingerprint ?
Created by IPM Dec 2012
1.Correct Any Errors
2.Add Pictures
3.Add or Update Information
4.Add your complete signature
5.Link to your website, blog, or other
social media sites.
Don’t Set Yourself Up For Failure:
Created by IPM Dec 2012
Plan your strategy.
Do the plan.
Check that it works.
Adjust the plan accordingly.
Transparency is key to establishing a successful online and offline business. This interview helps determine WHO
you are WHAT your goals are WHERE people can find you WHEN you are available and WHY people should
choose you over the competition.
Marketing Interview
Created by IPM Dec 2012
Where
Social Media Map
Where You Are And... Where We’re Going
Created by IPM Dec 2012
More than just a black cup of coffee!
Social Media Plan
Who Are You Looking For?
What Do You Want Them To Do?
Where Can You Find Them?
When Are They Searching?
Why Would They Come To You?
Created by IPM Dec 2012
Because details matter.
COMMUNITY
RECREATION
EDUCATION
ADVOCACY
MARKETING
ADDING THE
CREAM
Created by IPM Dec 2012
Circle of Influence
Created by IPM Dec 2012
Top 30 Social Media Recommendations for 2012 #1: Businesses consolidate social media activities #2: Photo and video social networks will blossom #3: Brands embrace real time #4: Strategy takes center stage for social media #8: Regularly creating unique content becomes essential #22: Marketers embrace mobile #25: Traditional marketing interweaves social media
Created by IPM Dec 2012
Finding Your Audience
Businesses looking to place their content in front of their target reader will need to adapt to these changes and new media. This means: 1) a continued effort to publish content of the highest
quality that readers will want to share,
2) an even further increase in the importance of headlines and images and
3) creating a following that will help drive your content to the top of these new platforms.
SOURCE: http://www.socialmediaexaminer.com/30-social-media-predictions-for-2012-from-the-pros/
Created by IPM Dec 2012
Social Media Management
Implementing The Plan – The People & The Tools
Created by IPM Dec 2012
Analytics
Created by IPM Dec 2012
What Is Next?
•Do you want to use social media? •Is your current plan working? •Request a Fingerprint Review •Attend session #2:
“What’s In Your Cup?”
Created by IPM Dec 2012
Amy Porterfield: Facebook Secrets
Created by IPM Dec 2012