social media for lead generation - dreamforce 2010
DESCRIPTION
Sample presentation, somewhat similar to what I could do at Salesforce.com Dreamforce.TRANSCRIPT
Social Media forLead Generation
Mike Volpe
VP Marketing, HubSpot
Twitter: @mvolpe
Marketing is Changing
1950 - 2000 2000 - 2050
Outbound Marketing
Outbound Marketing is Harder
800-555-1234AnnoyingSalesperson
The Good News…
Inbound Marketing:Get Found using Google, Social Media and Blogs
Top 5 Web Marketing Book on Amazon
InboundBook.com
The Great News…
Source: survey of hundreds of businesses: HubSpot.com/ROI
Budget vs. Brains
Flickr: Refracted Moments Flickr: Gaetoan Lee
“If you have more money than brains, use
outbound marketing.If you have more brains
than money, use inbound marketing”
-- Guy Kawasaki
Where is Search Going?
Where is Search Going?
Publish Everything
• Blog• Podcast• Videos• Photos• Presentations• eBooks• News Releases
Publish Everywhere
What Gets Shared or Linked?
Rarely Shared
FrequentlyShared
• Product info• Free trials• Software documentation
• New data• Funny videos• Top-notch blog posts
1,000’s of Tweets about report - Twitter drove 30% of traffic
Link-Worthy & Share-Worthy
Over 1,200 inbound links to one blog article.
Create Great Content by Blogging
Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
Blogging Attracts More Links
Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
Blogging Attracts More Visitors
Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
46% of companies who blog have gotten
revenuebecause of their blog.
Source: survey of hundreds of businesses: HubSpot.com/ROI
Build Your Reach to Build AuthorityReach Metric HubSpot Salesforce.com
Inbound Links 451,000 78,676
MozRank SEO Authority 1-10 6 6
LinkedIn Group Members 45,000 14,400
LinkedIn Company Followers 458 276
Facebook Fans 11,900 6,500
Twitter Followers 34,000 6,800
Google Buzz Followers 1,000 None
YouTube Views 300,000 400,000
Slideshare Views 375,000 3,000
Twitter Mentions Per Month 34,000 9,500
Content Makes You Interesting
Blogging Drives Social Success
Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
Most Business Blogs Post Weekly
Source: survey of hundreds of businesses: HubSpot.com/ROI
More Blogging Increases Results
Source: survey of hundreds of businesses: HubSpot.com/ROI
Social Media = Leads and Sales
Source: survey of hundreds of businesses: HubSpot.com/ROI
Build Network - Keyword Search
Search.Twitter.com
All Your Employees Are Marketers
Empower Employees by Sharing Info
Inbound Marketing Summary
Optimize
Promote
Create
Convert
Q & A
Mike Volpe
VP Marketing @HubSpot
Twitter: @mvolpe
Free Trial: www.HubSpot.com/free-trial