social media for knowledge mobilization - webinar slides (january 27, 2016)

1 www.neurodevnet.ca

WORKING TOGETHER FOR HEALTHY BRAINS

Social Media for knowledge mobilization

David Phipps, PhD, MBAKT Core Lead, NeuroDevNetExecutive Director Research & Innovation Services, York University

@researchimpact



What do you use?

Poll slide#1



What do you use for research and KT?

Poll slide#2



www.neurodevnet.ca

A little bit of theory



Why Use Social Media?• Disseminate knowledge and

research in an iterative and interactive way

• Build communities for partnerships, collaboration and sharing

• Get academic research into the hands of people who can use it

• Get academics connected to research partners

Image adapted from http://webbiquity.com/social-media-marketing/the-four-cs-of-social-media-marketing/

http://webbiquity.com/social-media-marketing/the-four-cs-of-social-media-marketing/

http://webbiquity.com/social-media-marketing/the-four-cs-of-social-media-marketing/



Why Develop a Social Media Strategy? Helps you:•Avoid “shiny object” syndrome•Plan in a thoughtful and strategic way•Carefully consider what you will do before investing time and resources•Plan content and a schedule for releasing content•Identify who will work on what when working in a group setting•Manage expectations



Social Media Strategy BuildingNeed to consider:•Team•Primary Goals•Audiences•Current Conversation•Selecting Tools

• Content

• Measuring Success

• Name and Design

• Evaluation



Team•If you are working in a group setting, put together a team of people to work on social media•Identify the person or persons who will have primary responsibility for populating, maintaining and monitoring your site•Ensure they have the time and enthusiasm to devote to this project. List the team members

How many people on your team will use social media?

Poll slide#8



Primary Goals•What are you hoping to accomplish?•Define your goal(s) for your social media presence•Are you trying to communicate research results, find partners to collaborate with, generally promote your work? •Keep in mind that you may want to do all of these and may need to select a collection of tools

Name one goal of your social media.

Poll slide#9



Audience(s)•Who do you hope to reach?•Identifying your audiences will help you tailor your content and also choose the right tool•List your primary audiences

Name 1-3 key audiences of your social media.

Poll slide#10



Current Conversation•This is when the listening begins. Survey the social media landscape for the “thought leaders” in your field

•What are people already saying? Who is saying it? What tools are they using?

•List the topics, people and sites that are leading the conversations that are relevant to you

•This will help decide which tools to use and the type of content to present

Where is your stakeholders’ current conversation?

Poll slide#11



Selecting Specific Tools•Now that you know your goals, audience and where the current conversation is happening, you can start thinking about which tools to use•At the beginning, it may be best to just pick a few tools and concentrate on doing them well but you can plan to add new ones in the future•Map out which tools you will use now and which you will work towards using



www.theconversationprism.com

http://www.theconversationprism.com/



Selecting Social Media ToolsStorytelling Resource

SharingDisseminating Research

Networking

BloggingTwitterFacebookPinterestLinkedInYouTubeFlickrSlideShare



Name and Design•Identify a simple and descriptive name for your profile that clearly identifies your affiliation with your university, research project or organization•Do you already have a logo you can use? If not, do you have a photo you can use as your logo?•Try to use the same logo, photos and colour scheme across all of your tools



Thank you for attending this webinar! Please type your questions for David in the chat box below

Please take a moment during the Q&A to fill out a short evaluation:http://bit.ly/SocMedWebinarEval

Click the link inthe box on the bottom right for the KT Core’s “Social Media Guide of Guides”

http://bit.ly/SocMedWebinarEval

social media for knowledge mobilization - webinar slides (january 27, 2016)

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