social media for health & safety
DESCRIPTION
TRANSCRIPT
MEDIA �SOCIAL�
BOUNDARIES�
The biggest changes aren’t technological
The biggest changes are behavioural
We’re looking for rules
when we should be making them.
SAFETY�HEALTH�+�
Why do it? • Make your current messages stronger • Reach employees in alternate ways • Demonstrate the commitment of leaders • Change culture
Don’t do it to be social.
Do it to
make a difference
Before an Incident / Injury • Refresh what people know • Learn from others first—Story telling • Employee generated content—Something
changes when you move from audience to author • Notification—Caution & Crisis • Practice your emergency communications (you’ll
see why in a minute) • Learn to listen • Have some fun
ORIENTATION�RECRUITING�TRAINING�
During an Incident / Injury
• News is moving differently
• Sources of authority are changing
• Attention transforms • Demonstrate concern • Reinforce practices,
carefully • Get your leaders
talking—shouldn’t be their first time
• Provide direction & guidance if it affects operations
• Warn of related risks • Surge capacity for
messages • Encourage discussion
After an Incident / Injury • Sad to tell you that this is your greatest opportunity
• You’ll get more people following you • You’ll have their attention, but only for a little while • Send some of your most important messages • Fatal Fire
What you need to know • They’re always checking, even if they’re not
allowed • If executives don’t get involved it won’t work • You have to have a plan • It always takes longer • Listen first, listen to the edges • Post all the time • Be visual • It’s forever • It’s all public
Shareholder value
Source: Sedgewick Group
Recoverers vs. Non-Recoverers
Pan Am Comm Union Heineken J&J 1986
Phillips Sandoz Upjohn P&O
Eli Lilly Occidental Shell Perrier
J&J 1982 Exxon Union Carbide
Source: Sedgewick Group
PLATFORMS�
Σ=uewede
?
