social media for engineers
DESCRIPTION
How professional engineers can use social media to build a personal profile, company brand and share information with the publicTRANSCRIPT
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Webinar October 9, 2013
Presenter: Willis Turner
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Welcome! Willis Turner Presenter Our goal today is to learn about social media, share some ideas that you can put to work right away. Let’s relax and have fun!
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Let’s Get to Know You
• How do you use social media?
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Social Media For Engineers Overview
• Using a Blog as your main plaTorm • Using Facebook • Using LinkedIn • Using TwiVer • Social Media Management Tools • Sharing – CuraYng vs. Original Content
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Strategy
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Developing Your PlaTorm Facebook
• Sharing Content • Company Pages
TwiVer • Events • Announcements
LinkedIn • Groups • Personal Profile
YouTube • Examples of Work
• MarkeYng
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Some Social Media Channels Facebook Twi0er LinkedIn Blog YouTube Slideshare
Create a personality for your brand, person, place
Micro-‐blog site to share short bursts of informaYon
Create personal profile, company page and interest groups
Great as a plaTorm for sharing rich content such as arYcles, videos and photo journals
Good way to create visual and sound files to share with your audiences
Good way to share white papers, journals and PPT decks
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The Top Three RT To Win via TwiVer Example • RT to win 2 Yx to @smeiorg event What Buyers Hate about Vendor Content hVp://bit.ly/xf08X6
Share content from your Blog • Automate a connecYon between your blog and Facebook Page that will cross post
Create Profile, Company Page & Group • Use LinkedIn to further develop your brand
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Blogging
• Some blogging best pracYces • Blog tools – Wordpress.org – Blogger
• CreaYng Content • Example Blog
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• Your Profile • Company Page • Group • Live Examples
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LinkedIn Updates
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TwiVer
• Personal Pages • Company Pages • Following • TweeYng • Live example
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Using Hashtags on TwiVer & Facebook • “#” – the hashtag system is used to: – Tag a topic: Anyone following that topic will pickup the feed. Example: Topic – how to use #LinkedIn to market your brand
– Tag an event: Anyone following the event can parYcipate in conversaYon about the event. Example: Join the conversaYon for #wspe event about Social Media to market your brand
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• Personal Profile • Company Page • Person Page • PosYng & Sharing Content • Live Example
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Post Scheduling • Blog post can be tweeted
as soon as the arYcle is published
• Tweets can be sent out 2 – 3 Ymes per week as a follow-‐up.
• Tweets can contain varied abstracts or excerpts about the arYcle
• Promote to LinkedIn once on company page, personal status update and groups
• Generally blogs are only cross posted to Facebook once per arYcle
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YouTube
• Types of content • Sharing content • Live Example
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Social Media Metrics
• Record your current staYsYcs so that you can measure performance for each channel: – TwiVer Followers: ___________ – Facebook Page Likes: _________ – LinkedIn Page Followers: _______
– Get staYsYcs reports from the admin panel on your social media pages
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Social Media Tools
• There are many ways to manage your social media channels
• Assign staff • Monitor • Schedule • Live Example: Hootsuite
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AcYon List • If you don’t have accounts on TwiVer, Facebook or LinkedIn think about seong them up
• Create a strategy for social media • Think about bringing in a consultant to support your iniYal efforts
• ParYcipate in the online conversaYons
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Thank you for AVending
• Number one goal is to have fun and learn at the same Yme!
• Things you learn are transferable skills, think about business and personal applicaYons
• We appreciate your effort and we’re cheering for your success!
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About the Presenter
• Willis Turner, CAE CME CSE – AssociaYon Management Professional – MarkeYng Teacher
• Contact – [email protected] – TwiVer: @willisturner – Facebook: facebook.com/willisturnerceo
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