social media for engineering and manufacturing companies
TRANSCRIPT
Presen ted By - Bhavesh U Desa i
www.websa lesg loba l . com
S P J I MR - F MB
Social Media For Engineering Companies
19th January 2016
For Whom
For Engineering and Manufacturing companies
Why
To get benefits from the most impactful communication tools
Why me??
Bhavesh Desai
Web Sales Agency
www.websalesglobal.com
@desaibhvesh
About Myself
KEY LEARNING OBJECTIVES…
1 Web Wheel
2 How to utilise social media for business objectives
3 What you should not do on social media
Learning Method
* Basics
* Case Study to know how Engineering
companies are using Social media
* Observation & Learning from Case study
* Your Action Plan
*Q & A
It is dedicated websites and
applications to find and
interact with other users,
with similar interests to one's
own.
What is Social Media
Web Wheel
Website
SEO
PPC
Blog
Social Media
Analytics
Video Marketing
Website improvement
Email Marketing
E Commerce
Multi Language Promotion
Competitor Monitoring
Very Basics of Social Media
Basics•Why do professional engage on social media?
•What you can do with SM?
(Recruitment- Network- Recommendation-Branding for HR and for Sales- Group-Content sharing- Business promotion-
Lead generation- Paid promotion on social media for HR and marketing- Email list building)
•Content marketing and social media
Stages of Social Media On Boarding
1. Aware
2. Active
3. Participate
You don’t need to all at one go. Decide what is important and move.
{ }1 Case Study-1
HASS AUTOMATION- Youtube
The Company is the leading manufacturer
of CNC machine
You tube channel- The company has full flanged You Tube Channel
The company has created following playlist-(categories of video)
• Operator Tips and Tricks- to help present customer to get best out of machine
• Promotional- How machines are built and about company
• Haas Machining Demos- Demonstration of various machines
• Customer Documentaries- Customers success stories
• Machine Tool Coolant Series- About coolant use and tips for it.
Featured Channel
Featured channels are Channels within
the Channel and other channels
subscribed by the main channel.
Discussion-
With discussion feature communicate with present and future customer
as well as employee.
About-
Have your details about company in About
section.
And the company has connected all other social
media and website to Youtube channel. Visitors
can jump to any one from Youtube channel
Facts-
•You tube Channel was launched in July 2007
•Total Video- 89
•Views- 3,009,923 ( 30 Laks) –
(App.964 views per day!!)
{ }2 Case Study-2
Wartslia- Linkedin
LinkedIn-
On LinkedIn you can create-
•Individual Profile with post posting.
•Company Page and showcase pages.
•Create and participate in related groups.
It also offers paid solution for-
•Sales- (Sales Navigator)
•Marketing
•Recruitment
It can help you to-
* Position you and your company as a leader in the field.
• * Update about yourself and your company’s progress
with the follower
•Network with present and prospective customers and vendors.
* Attract and retain the talent
Before we start further let be clear what is NOT expected
from you-
•Overtly salesy message, like -Buy my products- No body
comes on Linkedin to buy your products.
•Better quality of connections are better than too much of non-
relevant connections
•It takes long time to established yourself as a leader and start
getting the result
•Be active at least 30 minutes, twice a week
Brief About Individual profile-
•Have your updated personal profile. After that you will be allow to create company page.
•Beside having all your professional details, it allows you to publish a post, which will be
displayed to your follower, as well as it will appear in search. You get publish a post option on login.
Case Study of LinkedIn Presence of
Wartsila-The company manufacturers Power plants,
compressors and other capital equipments
It is main company page. With optional tab of Career tab.
•It has 56093 followers and 9049 employee on Linked. They will get any update posted on company page.
•It has been used for thought leadership, new products launch and share insight with present as well as future
customers.
•For Products and Businesses, two Show
Case Pages are created.
•Related products and business specific
updates are released on show case
pages.
Groups on LinkedIn
• It is the best tools to network with the professional from the same industry and with
the same interest of yours. There are approximate 20 laks LinkedIn groups.
• Companies can have their own groups or professional groups based on interest.
• You can become member in 100 groups.
• Participate in discussion, initiate a discussion. It will offer good exposure to your
profile.
• With relevant answers, you can position yourself and your company as a expert in
the field.
•You can share a job in your company with the group.
{ }Case Study- 3
MAN DIESEL & Turbo3
•Grand old daddy of social media.
•Predominately Customer 2 Customer and Business 2 Customer
•But smart B2B companies are using it.
•We will review- MAN DISEL & Turbo- A leading manufacturer of large diesel engine and turbo machinery
What I like about Facebook presence-
With the type of content shared, they were
able to maintain professional image with
no-so business posting.
Interesting one, published on- 15th Jan-16
Used House rules- Clarifying how they
manage the Facebook page and what
they expect from the visitors.
It is custom designed tab created with an
App
Video on Facebook
The Company MAN DIESEL, posted 30 videos in video section with neat layout and videos arranged in
the playlist as per category.
2000+ likes on all videos
40,000 + video views
Photos on Facebook
•The company has well stocked Photos section
•100+ photos
•Well organised in subject wise Album
Content in More Tab
The company has connected the following with Facebook-
Youtube
(+Various Facebook apps are available to execute specific tasks- like email collection, games,
ecommerce etc)
And actively managing following Facebook native app-
Reviews ( By visitors-Not responded actively)
Events Page
For Events promotion, MAN page list forthcoming webinar as an event. Visitors has an option to subscribe to the event to get notified for any
future event.
Facebook also offers precise targeting
of users for the paid promotion-
•Page and Event promotion
•Banner Advertisement
{ }Case Study- 4
HASS AUTOMATION4
1. * A micro-blogging site, in which you have to communicate in 140
words, it has become a preferred choice for net-savvy and involved
professionals.
1. * Message announced on Twitter can act as a diverter to your main
website or to other social media.
2. * You can share Image, Video and text.
* Ideal tool to follow and get updates from the leaders and curators.
* Google search will get you companies-Twitter will get you person.
(Use it as a supplement with Google search)
* The page has 20,000 followers.
* 13000 Likes
* It is used for sharing news, events like exhibition, divert to other social
media and website.
* Re tweeting, customer’s tweet about HAAS machines.
* Twitter also offers paid tweet promotion to targeted members.
Twitter page of HAAS AUTOMATION
{ }Case Study- 4
HASS AUTOMATION5
Google Plus
• Form Google
• Promote Google plus page with Adwords
•Google Business Page is indexed almost immediately by the search engine, giving your brand the chance to rank higher and increase visibility through your Google Plus Business Profile.
• Hangout- a free video conference tool for maximum10 participate and Hangout on Air for live broadcast on Youtube.
• Extra useful for local search result as it can be linked with Google Map
•Opening, closing timing, contact numbers and review of Google plus will be displayed in Google search result.
•Ideal for expert level interaction and making community
•Bit complex to use and manage.
Still, you can’t ignore it
* The company post updates on G+ page,
Share photos and share video of
You tube channel
Google Plus page of HAAS AUTOMATION
Image Driven
Social Media
Image Driven Social Media
* Ideal for sharing images and video.
Can be integrated with Facebook
==============================
(HASS AUTOMATION has full flanged
presence on above three media, due to
lack of time and to avoid information
overload I am not going in each of them)
Image Driven Social Media
1- What are you observations and learning?
2- What action plan you have work out
Today’s Take Away-
1) Social Media is an important tool among other communication tools. All digital media works in tandem with
other. Including paid promotion on social media.
2) Professionals participate on social media to upgrade their knowledge about professional life, to find
solutions , oppertinity and to network with like the minded professional.
3) By solving problems, sharing insight and participating in various activities, you can position yourself and
your company as an expert.
4) Generate high quality content and amplify its effect with social media.
5) As your customers and future employees can use any media, you should have presence on all media.
6) But, all media are not created equal, start working on one which can deliver your business goals, one that
your customers are using the most.
7) Have social media policy for your organisation.
8) Your website is the hub for all your web activities-keep it up to date.
