social media for content curation for publies libraries
DESCRIPTION
TRANSCRIPT
Social Mediafor Content
CurationSuzanne Male & Felicity Gilbert
Yarra Plenty Regional Library
Otaku
An obsessive interest or encompassing passion for something
Richard Armitage
Social is content
Connectivity is driven by communities and what they need to feed their interests.
New Tools
Encourage the production of content as much as they encourage consumption.
How do we build an online audience
Three Steps1. Determine your otaku
2. Find the best person to answer their needs
3. What tool is the best method of communication with your selected audience?
Facebook- Book lovers
- Mostly women aged over 35 from the local area and Australia
- Community minded
Twitter@infolass
- be on top of trends
- know the latest in your field
- comment on current trends and events with authority.
Building up relevant followers and keeping them with savvy content
Mailchimp
Engaging our borrowing community online
Building collections around specific interests
Building collections around specific interests
Our Strategy
A unique online collection for a different community of users
Soundcloud
Encourage a remix and remake culture
Udemy
Make it easy to discover related content
Embrace
Sites that combine folksonomy and taxonomy
Thank YouYou can see our stuff on:
- facebook.com/YarraPlentyRegionalLibrary
- pinterest.com/yarraplenty
- theflamingmo.tumblr.com
- @YarraPlentyLib
- @felicitygilbert
- yprl.vic.gov.au