MEDIA

THE VALUE OF

SOCIAL

Promote events, programs, initiatives.

Engage alumnae on a day-to-day basis.

Create a dialogue/conversation between alumnae.

Classes: 40

Groups/Clubs: 20

Followers: 9,885

Mount Holyoke Alumnae on Facebook

17,200

• Connect organizations with their “fans”

• Are public and show up in search engines

• Can send updates

• Have tabs/applications that uncover more information

• Set up for more personal interaction

• Can be set to “open” or “closed”

• Can send direct messages

• Events• Purchase ads

• Post photos from your college years or from events• Promote initiatives or programs that support the class• Highlight alumnae achievements• Share class updates/gather input about Reunion, mini

reunions, or club events.• Wish classmates or club members a happy birthday• Share/repost from other pages, such as the Association or

College’s• Ask engaging questions

1. Be consistent in how often you post/moderate2. Don’t overextend yourself3. Keep private conversations private4. Photos perform 53% better than other types of posts.5. Posts with questions garner 100% more comments than those

without.6. Mind character limits; shorter posts often do better7. When out of ideas, steal!

1. Broadcast email (alumnae.mtholyoke.edu/communications-request)

2. Linking on Association’s website (alumnaewebmaster@mtholyoke.edu)

3. Private message to friends from your class on Facebook.4. Include in all class communications5. Announce at events