1. Social media for todays businesses and organizations

2. Brief history of PR, advertising, and marketing
3. Expanding to the airwaves
4. What 19th and 20th century media have in common?
5. The Internet Age
6. What exactly is social media?
Trendy term to describe a new type of mass media that is primarily found online. Also known as:
New media
Digital media
Digital public relations
7. 21st century social media is more than a two-way street
8. Its more like a traffic circle
Social bookmarking sites
Web sites
Video/photo sharing sites
Crowdsourcing
Social networking sites
User reviews
Blogs
9. Key to creating messagesin a digital world
Transparency
Brand image v. how the product really works
Relevance
Social media isnt for all products or companies
Brevity
Important in age of information overload
10. Digital public relations
Tactics can businesses and organizations use to communicate with its social-media audiences
11. Tell a good story
12. Groupon: telling and sharing stories
13. Create emotional and personal connections
The Kevin Murphy story
Kevin Murphy grew up in a rough neighborhood in New York,
Mentioned over and over again in the film, Goodfellas.
By age 15, he was working in an Italian Deli. Worked hard,
kept his mouth shut. Next to the deli was a building with the
windows soaped over so you could not see inside. The two
buildings were connected in back.One day, the owner asked
Kevins mother if he could work late, real late. She said fine,
as long he got home OK.
She left, the owner opened the door to the next building and
Kevin saw it was filled with card tables, craps tables, the works. One hour later, the characters were right out of a Sopranos episode.Its 1969, Im 16 years old. I cleaned their ashtrays, got them their beers and sandwiches. For that, theyre tipping me like you would not believe, $125, $150 a night.
Kevins father drove a truck for the New York Times. His mother had 11 tumors throughout her life. At one point, his father was on strike for 126 days. We were always struggling. Many times, Kevins earnings went to support the family.
* * *
14. Create communities
15. How social media has changed the PR business
News reporters and media outlets want more than words in todays digital world
Know all the tools in the toolbox
The newest feature: the interactive media release
Traditional news reporters no longer primary audience
Blogs and websites need steady stream of content
Media releases have more credibility when blogged by someone with influence
16. Multi-media blogging
17. How do you develop social media content?
Create you own content
Hire an agency to create your content
Use content developed by others on the web
http://www.vidopp.com/
18. Silly, yet widely watched