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EVOLUTION OF CONTENT CONSUMPTIONHERE, NOW AND SOON TO BE GONE

RISE OF THE 0 INTERFACESOCIAL VIDEO WIN

MESSENGER TAKEOVERRISE OF THE CHATBOT

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EVOLUTION OF CONTENT

CONSUMPTION

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PEOPLE LIKE FAKE

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2013 SELFIE2014 VAPE2015 EMOJI

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2016...

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MORE IMPORTANT THAN EVER FOR ADVERTISERS TO PRIORITISE AUTHENTIC

CONTENT RATHER THAN REWARDING SENSATIONALISED CLICKBAIT CONTENT.

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EARNED MEDIAEMOTIONAL MESSAGING

STEALING YOUR RIVAL’S OXYGEN

3 LESSONS

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LOOKING BEYOND

CELEBRITIES

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CELEBRITIES = HIGH REACHOPINION LEADERS = STRONG INFLUENCE

ADVOCATES = ENGAGED

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PEOPLE WANT REAL

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« There is a 12-year-old with a smartphone who will post a video of her dog that’s going to get

more views than whatever project you’re working on

and it’s going to be heartbreaking, but that’s

the bar we have. » ~Alexis Ohanian, Reddit

Co-Founder

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CEASELESS CONNECTIVITYFEEDS OVERCLUTTERED

8-SECOND ATTENTION SPANCONTENT BY BITS

TIME MAXIMIZATIONMAXIMAL VALUE

EXTRACTION

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MEDIA INFLATION

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DEFINITELY

LESS IS MORE.

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IMMERSIVE ENGAGEMENT > FLAT ENGAGEMENT > REACH > FOLLOWERS/LIKES

(100% ORGANIC REACH)UNTIL 2012

100% to <3%2012-2016

SCREENS-WEARABLESTODAY

MIXED REALITIES (VR/AR)SOONER THAN YOU THINK

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HERE, NOW AND SOON TO BE GONE

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NOT STORYTELLING, STORYLIVINGUNFILTERED COMMUNICATION

LIVE, THE POWER OF NOWBEYOND CONTENT, CONVERSATION

CONTEXT IS EVERYTHING

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RISE OF THE 0 INTERFACE

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THE POWER OF VOICE

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2017?

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SOCIAL VIDEO WIN

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LIVE STREAMING360VR

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MESSENGER TAKEOVER

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MESSENGERS WILL OVERTAKE SOCIAL NETWORKS TO BECOME

THE WORLD'S MOST ACTIVE SOCIAL PLATFORMS WITHIN THE

NEXT 18 MONTHS.

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EMAIL MARKETING? MESSAGING MARKETING!

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RISE OF THE CHATBOT

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11,000+

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THE EXAMPLE

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SEND MONEY TO FRIENDS

PAY MUNICIPAL CHARGES & FINES

ORDER A TAXIPAY FOR

PURCHASESRENEW THEIR

PASSPORTBOOK MEDICAL APPOINTMENTS

ORDER FOOD DELIVERY

READ WEB ARTICLES & NEWS

DONATE TO CHARITY

PLAY GAMES

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HAS ALMOST BECOME THE ENTIRE INTERNET IN ONE APP.

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AND IT’S COMING TO YOU...

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DO LESS BETTERINVEST IN CONTEXT

GO LIVE & UNFILTEREDTHINK CONVERSATIONAL

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THANK YOU!