social media for business strategy

Social Media for Business 101

David Shipley

Saturday, 6 April, 13

What do we mean by strategy?

A strategy is a plan of action designed to achieve a specific goal. Strategy is all about gaining (or being prepared to gain) a position of advantage over adversaries or best exploiting emerging possibilities. As there is always an element of uncertainty about future, strategy is more about a set of options ("strategic choices") than a fixed plan.

- Wikipedia


Stages of social media strategy

• Listening

• Exploration & Experimentation

• Formalization

• Refinement and Integration


Listening

• Actively monitoring what is being said about you, your company, its products or services or about your competitors and industry


Exploration & Experimentation

• Claiming ownership of key social media properties for your brand

• Creating messages and engaging with clients, general public

• Observing some social media metrics


Formalization

• Policies for social media use developed

• Social media is integrated into marketing and communications plans

• Increased measurement and reporting of social media metrics


Refinement

• Social media incident response plans created and implemented

• All social activity is integrated with web analytics

• Social media ROI models developed and used to measure performance

• Social media activity is coordinated through the use of an editorial calendar and process.


Discussion

Let's talk strategies for your organizations


social media for business strategy

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