Social Media for Bollywood

Once, there were two brothers.They were separated at birth.

Rahul was raised by a rich uncle.He dates a supermodel, drives a Ferrari.

Makes a lot of noise.

Doesn’t get much done.

Ramu was raised by a taxi driver.

He travels by bus and local train.

Has a crush on the girl next door.

He’s friendly, chatty, helpful and has friends everywhere.

When he talks, people listen.

Rahul is hype. He’s like traditional mass media.

Ramu is buzz. He’s the social web.

Is your promo plan more Rahul than

Ramu?Maybe you need to rethink a few things.

Why is Big B blogging?

The face of Bollywood is changingOld systems of communication are giving way to new, dynamic systems with true viewer interaction.

Dialogue, not monologue

Participation, not promotion

Community, not markets

Engage or Perish

Where are they?

There are 71 million active internet users in India.

Orkut has 15.5 million Indian users; Facebook has 9.6 million (and the numbers grow)Most visitors spend an average of around 2 hours each time they visit these sites

Rahul can’t help you here.You need Ramu.

What Ramu can do for you..

How it worksTHE SOCIAL WEB MIX

The Official Site:

The Glam Factor

The Upubli community:The Adda

So, what exactly IS Upubli, then?

Upubli is a social platform, created by The Cover Story, to share stories, and to do meaningful things using the stories to generate audiences, and revenues for storytellers and brands alike.

It is also a hub for brands and media entities to reach out to a community through engaging content.

The social media campaign: the buddy factor

Exclusive viral content for the social web creating an online persona for your project

Rewards and promos for dedicated online followers

Tie-ins with offline promos and events

How it works during the lifetime of the movie:

So is Ramu ready to be the big star?

Thank you.

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