social media for artists
TRANSCRIPT
@davidzmorris
What’s Social Media?User-Generated Content (UGC)
◦Youtube, Instagram, BlogsCommenting, sharingA Personalized Media StreamA Networking Tool (Twitter,
Tumblr)Research DataLead GenerationA Conversation; A Connection.
@davidzmorris
An Artist Has a StoryWho am I? What do I know?
What have I done? What do I stand for?
Present a clear personality. A heightened version/variation of yourself. (This is what art is anyway).
Start with a two-sentence bio.Your audience is making your
identity a part of theirs.
@davidzmorris
Stories Can Be Messy (but not too messy)Me: A former academic, writing about Japan, Communication Technology, post-academic careers, and conspiracy theory. I also write fiction about an alternate-universe Civil War. With MAGIC!
Becomes: A post-academic editor and freelance writer with interests in academia, Japan, and media technology.
@davidzmorris
PlatformsTwitter: Professional, Writers, News, Politics
(Avg. Age: 40).Tumblr: Visual ArtsYoutube: 2nd biggest “social media” site; Music,
events; Easily embeddedFacebook: Event promotion, Lean Startup,
moving to HEAVY monetization (Pay to Play). Does many things, none of them well.
Blogging: Writers (obvs), Information Intensive, Topic Specific (vegetarian recipes, How-To)
Soundcloud: Music; primarily for OTHER musicians.
Instagram: “Lifestyle”; microvideo; ?????
@davidzmorris
PracticalitiesStart with one thing and grow out.
◦Don’t start an account you don’t intend to use. Kill neglected accounts.
Tweetdeck (for Chrome) or Hootsuite◦SCHEDULING
Ifttt.comCheck for Hashtags (Twitter, Instagram)
◦Hashtags.org2-3 Tweets a day (fast decay/scroll)~1 FB updateInstagram: <1/day (slow decay/scroll)
@davidzmorris
What should I post?Most importantly – YOUR OWN CONTENT.Live Tweet/Instagram Relevant Events!
◦Media events or in-personTwitter links to blog postsLinks to new artHow-to VideosGo behind the scenesPersonal photos/thoughts that convey
your story
@davidzmorris
But sometimes . . .Reblog/Retweet/Link to relevant
material. Add comments/thoughts.
@davidzmorris
Strategies for getting attention(other than posting good content)Follow people (follow anyone you
interact with).Reblog/RT“Like” stuff (Instagram)Follow and direct message
anyone you have worked on a project with.
Have a conversation!