social media for agencies
DESCRIPTION
A guide to revenue models that work.TRANSCRIPT
A GuideSOCIAL MEDIA FOR
AGENCIES
Consulting
Advertising
Special Initiatives
Design
Strategy
Engagement
Production
Data
Third Party Validation
Solv ing the b iggest problem for agencies
REVENUE
Training• Internal
Stakeholders• Community
Managers
Enterprise 2.0 • Internal
Community• Vendor
Community
Value Add• Fan rewards• Loyalty programs• Network
Representatives
CONSULTING
Contests
Network rules
Terms of service
Legal Execution
Strategy
Tools
Campaigns
Trans mediaIMC integrationsFundraisingNetwork LaunchesBlogger OutreachProduct LaunchWebinars
SPECIAL INITIATIVES
Quick assets
Istock photo
Blog Photos
Core Designs
Visual Communicat ion Ass is tance
DESIGN
Growth Ads
Engagement Ads
B2B Ads
Outreach
Promoted interactions
More on the way
Google+ Soon
Ad words
Display Network
ADVERTISING
Execution
Market Research
Engagement
Network Selection
STRATEGY
Eng
agem
ent After-hour
coverage
Opportunity Identification
Keyword lists
High volume assistance
ENGAGEMENT
VideosImagesLive EventsPOS Displays
PRODUCTION
Act ive Soc ia l Media Moni tor ing and s tat is t ica l analys is .
DATA
One Question:
Is the Community Manager Doing Their Job?
THIRD PARTY VALIDATION
WORD OF WARNING…
Success in Social Media is the result of a close partnership…
If the agency doesn’t add value it will be replaced.
SUCCESS…
Mike Handy
@mhandy1 on Twitter
Feel free to contact with Questions, Comments, or Consulting needs…
THE END