Cheryl ChanChange Agent, Blogger,

Social Media Consultant

about.me/cherylryanchan

www.successfultransitions.org

www.visionsofcommunity.org

Stories of Success through Social

MediaRight here, right now,

with people and places you know

Advocacy & Activism

Visions of Community launch on FB –

directed to site; 1,200 visitors in first 2 days,

3K+ to date since October 9.

#TheCaringForce on Twitter organized

thousands to rally at the State House

Mission Support & Awareness

Yahoogroups became Facebook Private

Groups

Twitter handle #100Cars got HMEA a new

van, #SWAir got airline tickets for employees

Autism Resource Center of Central MA has

over 4k followers & reaches average of 20k

people per week

Fundraising

$4k in 4 hours with 1 tweet to a SM leader

Purchase of Firstgiving pages for families to

use to fundraise: in one year, major annual

campaign went from $14k to $40k – 6 years

later, up to $300K/year

Great, but HOW?!

Good news:

you don’t need to

invent the wheel

Be Open to Culture Change

Source: via @Mark Schaefer at Social Media Success Summit 2014

Adopting social media as a tool should not

be looked at as adding to your workload,

but becoming a part of your regular

environment.

Use What You Have: KIS(S)

Source: http://www.business2community.com/social-media/social-media-enchantment-the-guy-kawasaki-way-0116508

Among your employees, who enjoys and uses SM regularly? Get them excited, incented, train & develop content plan, GO!

Identify Internal

Evangelists

Families/support recipients/caregivers/Board members/corporate partners. Can provide testimonials, diverse content, tech skills!

Identify External

Content resources

Most of those we have worked with have ultimately invested in a FT person to manage SM for their org. A good one can pay for themselves multi-fold.

Invest in a Community

Manager

Big Picture Outcomes

Breaks down silos within orgs,

by connecting employees in new ways &

creating new energy around mission

Democratizes the workplace, setting it up

for successful futures with new workforce

culture

New revenue

New partnerships for

sustainability

Source: http://21stcenturypublicservant.wordpress.com/2014/08/14/the-21st-century-public-servant-needs-organisations-

which-are-fluid-and-supportive-rather-than-silo-ed-and-controlling/