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SOCIAL MEDIA: FIRST STEPS

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Page 1: SOCIAL MEDIA: FIRST STEPS - brick-work.org · LinkedIn • Great for ... Respond taster to turn on the badge 2,801 likes +44 this week Joyce Iwaszko About Status PhotoNideo Write

SOCIAL MEDIA: FIRST STEPS

Page 2: SOCIAL MEDIA: FIRST STEPS - brick-work.org · LinkedIn • Great for ... Respond taster to turn on the badge 2,801 likes +44 this week Joyce Iwaszko About Status PhotoNideo Write
Page 3: SOCIAL MEDIA: FIRST STEPS - brick-work.org · LinkedIn • Great for ... Respond taster to turn on the badge 2,801 likes +44 this week Joyce Iwaszko About Status PhotoNideo Write

QUICK TIPS

• Don’t be afraid • Include links and images

• If time is limited, schedule • Be authentic

Page 4: SOCIAL MEDIA: FIRST STEPS - brick-work.org · LinkedIn • Great for ... Respond taster to turn on the badge 2,801 likes +44 this week Joyce Iwaszko About Status PhotoNideo Write

PICKING A SOCIAL MEDIA PLATFORM

Platform Pros Cons

Facebook • Easy to use • Most users

• Not all of your posts will appear to followers

Twitter • Great for real time updates

• Can share +++ updates

• A tweet has a short life span

Instagram • Images • Used by millenials

• Not easy to include links

LinkedIn • Great for connecting to professionals

• Time consuming

Page 5: SOCIAL MEDIA: FIRST STEPS - brick-work.org · LinkedIn • Great for ... Respond taster to turn on the badge 2,801 likes +44 this week Joyce Iwaszko About Status PhotoNideo Write

FACEBOOK

Respond to comments

Reflect your organisation

Celebrate milestones

Use the call to action button

Page 6: SOCIAL MEDIA: FIRST STEPS - brick-work.org · LinkedIn • Great for ... Respond taster to turn on the badge 2,801 likes +44 this week Joyce Iwaszko About Status PhotoNideo Write

TWITTER

Messages can only be 140 characters long It’s ok to tweet the message

more than once

Write a good bio

Use the @ function to connect to people