social media experts give us their predictions for 2016
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Social Media Experts Give Us Their
Predictions for 2016
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Holly Moore, Nation Now Managing Editor, USA Today@HollyTMoore
“The importance of native video on social platforms will continue
to rise. We’ll start asking for tailored-for-social videos.
We’ll see more vertical video or snap-to-orientation players that allow for interviews to feel more
personal”
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Mark Frankel, Social Media Editor, BBC News@markfrankel29
• Lots of activity and sharing on chat apps. As those apps mature,
newsrooms will have more opportunities to reach audiences
in different ways.
• Sharing of video on social is competitive, and that
battleground will sharpen in the year ahead.
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Jason Abbruzzese, Business and Media Reporter, Mashable@JasonAbbruzzese
“Social will still be a huge part of distribution,
but it will be far more competitive and
cutthroat than it has been”
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Richard Evans, Head of Social Media, Sky News@richevans
• “The sooner vertical video can be published to all platforms,
the better for everyone”
• Social media will become more immersive. There’ll likely be
many more experiments with virtual reality in 2016.
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Ethan Klapper, Global Social Media Editor, The Huffington Post@ethanklapper
“Readers will become predisposed to the faster user experience of Instant Articles, and will come to
expect a similar experience from other platforms”
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Lucia Moses, Senior Editor, Digiday@lmoses
• Platforms will hold more power, but they have started showing
signs of acquiescing to publishers.
• However, small publishers will be at a disadvantage when it
comes to adapting their content to the various
platforms.
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Chris Lawrence, Social Media Editor, Daily Mail@chris_lawrence
“Most fascinating will be Snapchat’s continued
development. No platform has a firmer grip
on its audience”
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Matt Navarra, Social Media Director, The Next Web@MattNavarra
“2016 will see publishers trying to integrate live video content
into their social channels.
Publishers need to test and learn what works in the live social
video world to drive engagement and grow its audience.”
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Ian Singleton, Online Assistant Editor, BBC Sport@iansingleton1
“There seems to be an audience shift happening around Instagram, and I expect to see publishers
becoming more sophisticated on there.”
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Dan Edström, Development Editor, Social, Expressen@danedstrom
1. Instant articles. Most of the content distribution via social next
year will be on Facebook.
2. Dark social. Messaging services are booming everywhere.
3. Live video. More development on all platforms, and live news
broadcasting.
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For more tips and analysis, check out the full blog on our website.
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