social media ethics
DESCRIPTION
As presented to the Northwest Ohio Chapter of PRSATRANSCRIPT
Social Media & Ethics
January 20, 2011
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I'm the program director for digital/social media @osumc, where I use digital tools to create engaging solutions to improve peoples’ lives.
@OSUsquire
Ethics
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“the principles of conduct governing an individual or a group”
Right v. Wrong
Img credit: http://businessburrito.com
Social Media
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Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.”
-Brian Solis
http://www.briansolis.com/2010/01/defining-social-media-the-saga-continues/
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Privacy and Reputation
Truth and Honesty
Security
Safety
Spam
Access
Inclusive
Seeks to educate
Social Media Ethical
Concerns
Social Media & Ethics
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Social Networks are public spaces
People engage publicly by collaborating to create a shared desired outcome*
Relationships drive collaboration
*Collaboration Imperative http://go.osu.edu/rubelethics
Relationships
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Listen
Respond
Influence
Enlist
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Ethical Behavior
Ethical Behavior
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Ethical Behavior
Ethical Behavior
•Called Customer Service•Forwarded situation to The James Customer Service•Followed up with patient
Ethical Behavior
David Armano—SVP at Edleman Digital
Source: http://bit.ly/e5srR3
HIPAA—Health Insurance Portability and Accountability Act
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1. Names
2. Geographic subdivisions smaller than a state
3. All elements of dates (except year) all ages over 89
4. Telephone numbers
5. Fax numbers
6. Electronic mail addresses
7. Social security numbers
8. Medical record numbers
9. Health plan beneficiary numbers
HIPAA—Health Insurance Portability and Accountability Act
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10. Account numbers
11. Certificate/license numbers
12. Vehicle identifiers and serial numbers, including license plate numbers
13. Device identifiers and serial numbers
14. Web Universal Resource Locators (URLs)
15. Internet Protocol (IP) address numbers
16. Biometric identifiers, including finger and voice prints
17. Full face photographic images and any comparable images
18. Any other unique identifying number, characteristic, or code
Ethical v. Legal
Culture-Ethical We don’t talk about protected information because it
is the right thing to do for our patients.
Rules-Legal We don’t talk about protected information because we
could get in trouble.
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Ethical v. Legal
Ethical Disclose material connections with a product or brand
if you are talking about them on social media because it is transparent.
Legal Disclose material connections with a product or brand
if you are talking about them on social media because the law says you must.
FTC Endorsement Guide http://go.osu.edu/FTCendorsementguide
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Different relationships demand different conduct.
Social Media grays relationship boundaries.
Relationship Management
Teacher
“Friends” ?
Develop boundaries that make sense for your situation and stick to them.
