social media education for the one trillion dollar spender
DESCRIPTION
Expand your business to the frequent shopper, brand loyal, African American consumer. The African American population has the buying power of $1 trillion and is 44% more likely to take a class online. In July of 2011, there were 23.9 million African American internet users and 76% visited a social networking site or blog. Do you have a plan of action to engage with African American consumer? Do you have a plan of action to train employees to use social media to engage the African American consumer? Marketers should develop advertising messages and images that appeal to African Americans. African Americans continue to defy stereotypes about their technology usage and companies need to create evocative campaigns that incorporate social networks trusted by African Americans that deliver a fresh experience across all technology platforms. In this session a fifth generation African American female entrepreneur will share her experience as a decision maker, consumer, and social media professional. Utilize information learned in this session to help take your product or service to the next level and expand its reach.TRANSCRIPT
What of
would you like? Report Buyer
While the Bureau of Labor Statistics
reported unemployment rates
remained high at 8.26% in 2012,
jobs requiring social media skills rose
87% from 2011 to 2012. Social
media education needs to be
integrated in a strategic way across
multiple disciplines.
54% of companies’ plan to increase their social
media marketing budgets in 2013 however most
companies have the following challenges to
overcome:
O Producing Enough Content
O Producing Engaging Content
O Producing a Variety of Content
O Lack of Budget
O Lack of Knowledge, Training, and Resources
O Finding Trained Content Marketing Professionals
B2B marketers on average use 5
social media marketing channels
to distribute content and they are
as follows:
O LinkedIn 82%
O Twitter 80%
O Facebook 80%
O YouTube 60%
O Google+ 39%
African Americans
Are All The Same
We Are All Different
African Americans
are like a box of
assorted
chocolates
The Financial Value
BET Survey
Over –Indexed or Outspent
Time is of the essence. Social media education
needs to be integrated in a strategic way across
multiple disciplines to insure people are prepared for the new world of social
media. It is time for
of
African Americans
are “Affluent”
The Best
Opportunity
Exclusivity Aspirational
Extensive Research
African Americans use
Twitter and Instagram
More Than White
People per
Pew Internet &
American Life Project
#whatmakesablackgirlmad #blackweblogawards, and #thingsblackpeople
Twitter Statistics
21. There are 175 million tweets sent from Twitter every day in 2012. (source: Infographics Labs) 22. The average Twitter user has tweeted 307 times. (source: Diego Basch's Blog) 23. Since the dawn of Twitter, there's been a total of 163 billion tweets. (source: Diego Basch's Blog) 24. 56 percent of customer tweets to companies are being ignored. (sources: AllTwitter) 25. Barack Obama's victory tweet was the most retweeted tweet ever with over 800K retweets. (source: The Guardian) 26. Top 3 countries on Twitter are the USA at 107 million, Brazil 33 million and Japan at nearly 30 million. (source: Jeff Bullas) 27. The average user follows (or is followed by) 51 people. (source: Diego Basch's Blog) 28. The 2012 election broke records with 31.7 million political tweets. Election Day was by far the most tweeted about event in US political history. (source: Marketing Land) 29. 32 percent of all Internet users are using Twitter. (source: Marketing Land) 30. Twitter is projected to make a total of $540 million in advertising revenue by 2014. (source: Web Analytics World) 31. 69 percent of follows on Twitter are suggested by friends. (source: Web Analytics World) 32. In 2012, 1 million accounts are added to Twitter everyday. (source: Infographics Labs) 33. Lady Gaga has 31 million followers, which is the most followed account on Twitter. (source: Socialbakers)
Instagram has 23% of black
internet users
One Photo w/ 371,240 REACTIONS
Instagram Statistics
41. There are 575 likes and 81 comments by Instagram users every second. (source: Digital Buzz Blog) 42. Users uploaded more than 800,000 photos of Hurricane Sandy using the hashtag #Sandy. (source: Information Week) 43. In August 2012, Instagram hit 80 million users and counting. (source: Visual.ly) 44. In August 2012, Instagram had an average of 7.3 million daily active users. (source: All Things D) 45. The average Instagram user spent 257 minutes accessing the photo-sharing site via mobile device in August, while the average Twitter user over the same period spent 170 minutes viewing. (source: All Things D) 46. More than 5 million photos are uploaded to Instagram every day. (source: Business Insider) 47. Nearly 4 billion photos have been shared on Instagram since its beginning. (source: The Realtime Report) 48. 40 percent of brands have adopted Instagram for marketing. (source: Marketing Land) 49. Of the top brands, 20 percent surveyed had 10,000 or more followers. (source: Marketing Land) 50. In a six-month span, Instagram's average daily mobile visitors jumped from 886,000 to 7.3 million, which is a 724 percent leap. (source: Marketing Land)
Facebook Statistics
1. Barack Obama's victory Facebook post was the most
liked photo on Facebook with over 4 million likes.
(source: The Huffington Post)
2. 25 percent of users on Facebook don't bother with
any kind of privacy control. (source: AllTwitter)
3. An average Facebook users has 130 friends. (source:
AllTwitter)
4. Monthly active users now total nearly 850 million.
(source: Jeff Bullas)
5. 21 percent of Facebook users are from Asia, which is
only less than 4 percent of Asia's population. (source:
Uberly)
6. 488 million users regularly use Facebook mobile.
(source: All Facebook)
Pinterest is decidedly white with only 8% of
African Americans utilizing the site
Michelle Obama=
ODemonstrating Respect
OCelebration of Distinctiveness
OBlack Romantic Love
OBlack Men as Caring Caretakers
OFaith or Optimism
Pinterest Statistics
61. 97 percent of the fans of Pinterest's Facebook page are women. (source: AllTwitter) 62. Over 80 percent of pins are repins. (source: AllTwitter) 63. 80 percent of Pinterest users are women, while 50 percent of all Pinterest users have children. (source: Search Engine Journal) 64. American users of Pinterest spend an average of 1 hour and 17 minutes on the site. (source: Search Engine Journal) 65. Pinterest referrals spend 70 percent more money than visitors referred from non-social channels. (source: Search Engine Journal) 66. 28.1 percent of Pinterest users have an annual household income of $100,000. (source: Ultralinx) 67. Total unique visitors to Pinterest increased by 2,702.2 percent since May 2011. (source: Ultralinx)
African Americans
Marketers the
Not
Exclusive
People using inbound marketing
and social media professionally in
a strategic fashion have an
advantage over those who only
use it to look at photos and check
out the latest gossip.
Social Media Education
As a result of completing formal social media education,
students are qualified for more desirable jobs and
internships because they have the ability:
O Help organizations better communicate and engage with
their customers, employees, and other stakeholders
O Monitor, support, engage, and prospect with current and
new customers and audiences
O Keep up on the latest industry news and current trends
O Network with thought leaders and colleagues to share
resources, best practices, case studies, etc.
Sadie Bradley an Illinois licensed Broker had the following to
say after attending several classes with Marki “I just wanted
to follow-up and contact you again to express how much I
enjoyed your classes (I previously took your SFR class &
recently completed your ADPR Class). How lucky was I to get
you as an instructor, finally, a light at the end of the tunnel.
You may not even be aware of what an inspiration you are to
others! But please know that you certainly are. At my age,
starting over is a challenge to say the least. It's refreshing
to know that there are people like you in this
profession, THANK YOU Marki, not only for your expertise
and professional teaching skills, but for being a part of
the motivation that makes giving up not an option”.
Marki Lemons-Ryhal provides social media education and social media training
resources to help organizations train their staff. This will increase sales and reduce
their spending on traditional marketing while leveraging the cost effective tool of
social media and inbound marketing. All social media courses address any recent
changes and new tools as they occur in real time.
If you would like to learn more about how you
could book
social media speaker Marki Lemons-Ryhal,
click the following link
http://about.me/MarkiLemons
Media Contact:
Marki Lemons-Ryhal
773-454-0274
www.markilemons.com
Thank you Marki Lemons
@MarkiLemons