social media during disaster and recovery
DESCRIPTION
Social media basics during time of disaster and recovery. Engagement, partners, rules.TRANSCRIPT
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Micki Trost, Public Information Officer
Colorado Division of Homeland Security and Emergency Management
SOCIAL MEDIA DISASTER RESPONSE AND RECOVERY
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Interactions on Social Media• Engagement
• Know your Partners and where they Post
• Account Names
• Support
• Community Accounts
• Know your Rules
• Know Social Media Rules
• Hashtags
• Twitter Lists
• It is much more than Response…..be Ready for Recovery
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Interactions on Social MediaMaps should be a part of your tool box
• Google My Places Map
• ESRI Maps
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Interactions on Social Media• Media Questions
• Verify facts
• Confirm social media accounts
• Request Interviews
• Skype interviews
• PIO and personal accounts
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Interactions on Social Media• Community Questions and Requests for Help
• Evacuation Assistance
• Contractors
• Concerned Community Members
• In Twitter feed and Direct Messages
• Increasing trend
• Share appreciation
• Share frustration
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Interactions on Social Media• Do you have a plan to address requests for help?
• How do you follow up publicly?
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Interactions on Social Media• Social Media Community Groups
• Partnerships
• Utilize for Recovery Information
• Monitor for Community Trends
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Interactions on Social Media• Community Trends
• Volunteer Drives
• Donation Drives
• Unmet Needs
• Pet Rescues
• Incorrect Messages
• Correct without being “Big Brother”.
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Know Your Partners• Do you know where your partners or official agency social media accounts?
• Twitter lists?
• Facebook accounts
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Know Your Partners• Create a list for each incident/disaster/event to help monitor
• Create a steady state list.
• Mobile notifications.
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Know Your Partners• Create a list for each incident/disaster/event to help monitor
• Create a steady state list.
• Mobile notifications.
• PIO
• Leadership
• Monitors
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Know Your RulesDo you…..
• Retweet unofficial accounts?
• Retweet media accounts?
• Response to tweets?
• Response to Facebook posts?
• What is the focus on each of your social media accounts?
• Do you have a communication strategy?
• COEmergency.com (Hub) – all sources push back to the emergency blog
• COEmergency Twitter – short updates as they are verified and happen
• COEmergency Facebook – interaction and sharing with community
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Know Social Media Rules• Know how to use your social media accounts before an incident or disaster.
• Build your followers during steady state and become a trusted source.
• Know commonly used hashtags:
• Weather: #Cowx
• Wildfire: #Cofire
• Health: #COHealth
• Incident Names: Create your hashtag early and use it every time
• Use attribution in your posts and tweets
• Share other partner information
• Interact
• Know Twitter terms, Facebook Terms….
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Get Ready for Recovery• Response is a roller coaster for first 14 days.
• Recovery will start around day 4 and continue for 18-24 months.
• Pace yourself.
• Try new things.
• Ask for help.
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Micki Trost, DHSEM Public Information Officer
Presentation: http://www.slideshare.net/MickiFreemanTrost/social-media-during-disaster-and-recovery