social media driving licence 2 - blogging getting the word out
DESCRIPTION
Slides from the second week's workshop on blogging, part of the Social Media Driving Licence. Please note that much of this session involved hands-on/live demo elements which are not covered in these slides.TRANSCRIPT
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Social Media Driving Licence
Blogging: getting the word outGeorgina CroninAndy PriestnerAnge Fitzpatrick
Week 2
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• Understanding why people blog
• Setting up your own WordPress blog
• Posting your first blogpost and make it look good
• Understanding blogging best practice
• Evaluating some CJBS blogposts
• Exploring blogging as a part of social media
Session objectives
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• Quick and responsive
• A way to share your passions
• A smart partner to formal journalism
• Engage with a new audience
• Take advantage of social media zeitgeist
• Can be fun and addictive!
Why do people blog?
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Who blogs?
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What is blogging?
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What is WordPress?
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Why use WordPress?
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Let’s get started…
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Live demo
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Tagging your posts
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“Let’s say you’re about to post a recipe for brownies on your food blog. You’d probably want to use categories like “Dessert” and “Baking”, and tags like “Chocolate”, “Brownies” and “Walnuts”
WordPress
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Example: Writing a book review
Category: Book review
Tags: horror, literature, review, fiction, book, Stephen King
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Example: Writing about blogging
Category: Social media
Tags: blogging, writing, WordPress, opinion, views
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Having conversations
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Evaluating some blogs from around
CJBS
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A blog is no good on its own
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Read, Watch, Listen
• Read the Week 2 summary on the blog
• Watch the Week 2 playlist on YouTube: http://bit.ly/week2youtube
• Listen to the Week 2 podcasts on Audioboo: http://bit.ly/week2podcasts
Engage
• Follow 3 blogs created by other participants and add to your ‘Blogs I Follow’ widget (all the blogs will be listed in a post on our course blog after the session)
• Comment on one of these blogs
• Write a blogpost about your experience of blogging so far and share the link on Yammer
Blogging - Tasks
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Prepare (essential)
• Sign up for Twitter - the instructions are on the blog
• Listen to one (or more) of the Week 3 podcasts on Audioboo (Chris, Shima, Gopal, Mark, Peter, David, Conrad). You will be required to tweet about one of them during the next session: http://bit.ly/week3podcasts
•Read an article from this reading list: http://bit.ly/CJBSsmdlweek3
Twitter - Preparation
Question: Do any of you want to use an existing Twitter account? If so, let us know after the session.
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IMAGE CREDITS
Flickr Creative Commons• What is WordPress?: https://www.flickr.com/photos/iamperegrino/2913018697/ (Armando
Torrealba)• Why use WordPress?: https://www.flickr.com/photos/slaff/2908092283/ (Vyacheslav Bondaruk )• Let’s get started: http://www.flickr.com/photos/zetson/2922984526/ (Bada Bing)• Live demo: http://www.flickr.com/photos/larskflem/113453239/ (Lars Kristian Flem)• Tagging: http://www.flickr.com/photos/jdhancock/3814523970/ (JD Hancock)• Brownie: http://www.flickr.com/photos/b_2/5390538198/ (Bobbi Bowers)• Example 1: http://www.flickr.com/photos/thebbp/93235624/ (Guilo Bernadi)• Example 2: http://www.flickr.com/photos/-lucam-/3550165488/ (Luca Moglia)• Conversations: http://www.flickr.com/photos/jbgoblin/11900371386 (John Bennett)• No good…: http://www.flickr.com/photos/moriza/96724309/ (Mo Riza)
Other • Low-cost cooking: Jack Monroe’s kitchen guide for beginners :
http://guardian.tumblr.com/post/80007751574/low-cost-cooking-jack-monroe-kitchen-guide-beginners
• Official White House Tumblr: http://whitehouse.tumblr.com/• Chris Hope’s blog: http://www.chrishopepolicy.com/• Cardies and Tweed: http://cardiesandtweed.wordpress.com/• Libreaction: http://libreaction.wordpress.com/• Ange Fitzpatrick’s Tumblr: http://angefitzpatrick.tumblr.com/
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