social media dos and dont presentation

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How SOCIAL is your MEDIA PROFILE? Hans van de Rakt 26-11-2011

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Mr. Hans van de Rakt, Sales Manager of Dot Com Infoway's presentation for "Networking & Social Media, Always on and in touch" conducted by Jobnet.nl in Netherlands.

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Page 1: Social Media Dos and Dont Presentation

How SOCIAL is your MEDIA PROFILE?

Hans van de Rakt

26-11-2011

Page 2: Social Media Dos and Dont Presentation

DOT COM INFOWAYDOT COM INFOWAYResults. Delivered.Results. Delivered.

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DCI was established in 2000

DCI – A Software company headquartered at Chennai, India

ISO 9001:2000 Certified

CMMI Level 3 Company

300+ IT professionals across 3 offices in 2 cities in India

Clients across US, Europe, UK and Australia

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Infrastructure

World-Class Solution Delivery Facilities

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Services

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HOW WE DO?

Blogs

RSS

Social Networks

Social Bookmarks

Message Boards

Video Sharing

Photo Sharing

Wikis

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Clients - USA

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Clients - Europe and UK

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HOW SOCIAL..

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They know which road

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They know the DEVICE

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They know the PATH

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Which O.S.

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Which phone BRANDTop five mobile smartphone manufacturers, by 2010 global sales according to IDC

Top three smartphone manufacturers, by 2010 global sales according to Strategy Analytics

Rank Vendor Unit Shipments

Market Share

Annual Growth Sales

Rank Vendor Unit Shipments

Market Share

Annual Growth Sales

1 Nokia 100.3 million 33.1% 48.2% 1 Nokia 100.1 million

34.2% 47.6%

2 Rim 48.8 million 16.1% 41.4% 2 RIM 48.8 million

16.7% 41.4%

3 Apple 47.5 million 15.7% 89.2% 3 Apple 47.5 million

16.2% 89.3%

4 Samsung 23.1 million 7.6% 318.2% Other 96.5 million

32.9% 103.9%

5 HTC 21.5 million 7.1% 165.4%

Other 61.5 million 20.3% 88.7%

Total 302.6 million 100.0% 74.4% Total 292.9 million

100.0% 67.6%

Source: IDC (February 2011) Source: Strategy Analytics (February 2011)

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They know your LOCATION

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You are checked out

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MEDIA IS..

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The media landscape

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The internet use in NL

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It’s not only about the i-Phone

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It’s a lot of phones…

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Q.

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Tablets..

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Computers..

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Wherever you are

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With whom you are

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The channels of interaction

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YOUR PROFILE..

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New type of job search

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Your social profile never lies..

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Wieowie PROFILE

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Q.

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The google job experiment$ 6,-

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Social bird

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Social business

Page 40: Social Media Dos and Dont Presentation

Veel vacatures missen sociale media en contactgegevens

- 10 maart 2011

Maar één bedrijf in de top 100 favoriete werkgevers heeft een link naar sociale media opgenomen in hun online vacature; namelijk TNT. Bij ruim driekwart van de vacatures ontbreekt zelfs het e-mailadres van de werkgever. Dit blijkt uit onderzoek van Campaign Group.

Ondanks alle aandacht voor sociale media blijken er nog maar weinig werkgevers die hier gebruik van maken in hun vacatureteksten.

TNT blijkt dan ook het enige bedrijf in de top 100 favoriete werkgevers die in de vacaturetekst een verwijzing heeft opgenomen naar de sociale media kanalen die zij inzetten voor werving.

Contactgegevens

In de onderzochte vacatures is in 47 procent van de gevallen geen contactpersoon genoemd, mist 51 procent van de vacatures een telefoonnummer en ontbreekt bij zelfs 76 procent het e-mailadres.

Volgens Campaign Group zijn kandidaten die geen vraag kunnen stellen naar aanleiding van een vacature sneller geneigd om af te haken.

"Het is dus cruciaal om deze informatie te verwerken in je vacaturetekst. Met verwijzingen naar de sociale media kanalen kan een werkgever zich vervolgens echt onderscheiden", aldus de onderzoekers.

Page 41: Social Media Dos and Dont Presentation

Social Media Marketing

No Longer IF, but HOW

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It gives consumers power.

Its a fundamental shift in which business connect with consumers.

It is

- TRANSPARENT

- INCLUSIVE

- AUTHENTIC

- CONSUMER DRIVEN

What Social Media Does for you?

Page 43: Social Media Dos and Dont Presentation

The new CEOLag de focus van organisaties lange tijd op het productieproces, het onderscheidend vermogen van het product en op de klant,

Tegenwoordig vinden ondernemers hun medewerkers minstens zo belangrijk. Terecht, want inspelen op behoeften en drijfveren van medewerkers is van levensbelang voor de prestaties van een bedrijf.

Cruciaal is de rol als leidinggevende: de CEO van de toekomst wordt Chief Emotions Officer.

Page 44: Social Media Dos and Dont Presentation

WHY CARE?

83% believe a company must be active in social media

27% time spent on the Internet is on social media sites

57% have joined a social network

55% have uploaded photos

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Not Satisfied Yet?

36% think more positively about companies that have blogs

83% have watched video clips

34% post opinions on products & brands online

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HOW TO DO PLAN THIS?

socialize your business/profile.

- Strategize

- Create & Develop

- Engage, Share & Interact

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Digital Life Aggregator

Lifelog: - social media + eigen content + foto/video- gedoseerd publiceren: per ontvanger, op een tijdslijn

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You are as authentic as in:

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SHIFT HAPPENS

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Dot Com Infoway Herengracht 282

Amsterdam020-5209600

Website : www.dotcominfoway.com

Hans van de [email protected] 06-28653340

Contact Us