social media discussion with byu college communicators

SOCIAL MEDIADiscussion with College Communicators

Dec. 7, 2012

Friday, December 7, 12

STUFF I WANT TO COVER

• Who is this Jon McBride and what exactly is he doing here?

• How can I help YOU?

• How can WE all work together better and leverage shared content better?

• How do we succeed in this crazy, new, changing social media world?


HI. I’M JON.

• Media Relations Manager

• (Digital and Traditional) Media

• SM enthusiast

• Trying to stretch BYU’s digital influence further

• Wanting to enable ambassadors on the back end

• All about organic


CREATING AMBASSADORS

Hi, (insert name)

Just wanted to let you know about (insert story/event here). Since this is (something of note that’s happening in your department/college/area) we thought you would be interested in checking this out and hopefully sharing it with others.

Here’s the link to the story:

(insert link)

Feel free to forward the above link along to others you think would be interested in this. In today’s world of social media, we especially hope you would share this via any social media platforms you use.

Here’s a post to share on Facebook: (insert link)

Here’s something you can retweet on Twitter: (insert link)

Here’s the YouTube video: (insert link)

It may seem like a little thing, but by sharing this content via social media, you’re increasing the university’s reach exponentially. The average Facebook user has 140 friends. And each of those friends have an average of 140 friends. And each of THOSE friends have … well, you get the idea. The bottom line is that by working together, and sharing this content from multiple users and platforms, you’re helping share the message of the university to a broader audience than we could ever reach by our own devices.

Thanks!


HOW CAN I HELP?

• Happy to be a consultant, a sounding board, a brainstormer, a resource

• I intend to NOT be a gatekeeper


HOW DO WE WORK TOGETHER?

• Share, strategize, brainstorm, dissect

• Putting words to this stuff is important

• Content hub? (FB lists)


HOW DO WE SUCCEED?

• Clearly define your goals

• Test some things out

• Go back to the well

• Failsafes: really good photos, content people would naturally want to share with someone else


ADDITIONAL POINTS

• SM voice/style/tone

• Posting calendar

• Twitter success (RTs? Follows?)


social media discussion with byu college communicators

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