social media disclosure approaches
DESCRIPTION
Presentation with examples of brand disclosureTRANSCRIPT
Social Media Disclosure Approaches
April 14, 2011 Canadian Institute
ShesConnected Multimedia Corp. www.shesconnectedmultimedia.com
ShesConnected Multimedia Corp. Helping brands connect with women who matter.
Social Network for Women • Online social networking site for women
• Directory for women’s blog, groups, businesses and event
• Access to digitally influential women for Advertiser programs
Brand/Blogger Events • Annual Conference each year in Toronto
• Smaller events in cities across Canada
• Manage online events like twitter parties
Market Research: Women & Social • Research report on how women use social media
• Downloaded by over 2000 times
• 2011 report will be available in the spring
Community Management Consulting • Community Management Strategy &Services
• Community Management Tool Kits
• Digital Outreach Programs
Donna Marie Antoniadis, Co-founder & CEO
Donna Marie has over twenty years of experience in sales, business development, and marketing, with focus on the Internet industry since 1995 working with the Yellow Pages and Shaw Cable as they launched their first Internet initiatives. In 2003 she started working in the mobile marketing with leading brands such as P&G, AT&T, Sprint, Verizon, and Nextel. Since 2007 Donna Marie has been exclusively focused on Social Media when started ShesConnected Multimedia working with Coca-Cola, Maple Leaf Foods, General Motors, and many others. Donna Marie was also recognized by Forbes as one of the top 20 best branded women on twitter 2010. Twitter: @donnaantoniadis Linkedin: http://ca.linkedin.com/in/donnamarieantoniadis ShesConnected: www.shesconnected.com/members/profile/ShesConnectedCofound
ShesConnected Multimedia
Disclosure Approaches 1. Individual posts, non-branded site
– Blogger Outreach: Blog Post Cheerios
– Brand Ambassador (various)
2. Corporate Disclosure: employees of company – Branded Corporate Presence with Employees: McDonalds
3. Outreach on behalf of a Brand by Non-employees – Branded Corporate Twitter Account with Mom Blogger: Kraft
– Branded website/twitter account brand ambassadors: Chevrolet
– Outsourced Community Management: General Motors Business Card
Blogger Outreach: blog post
Blogger Outreach: Corporate Badge
MacDonald’s Corporate
MacDonald’s Corporate Website
MacDonald’s Individual Twitter Accounts
MacDonald’s Individual Twitter Accounts
Corporate Site – Consultant tweeting
Chevrolet Cruze-Arati Website
Chevrolet Cruze-Arati Twitter Page
Chevrolet Cruze-Arati Independent Tweeter
GM Community Manager Facebook Profile
GM Community Manager Twitter Account
GM Community Manager Blog
www.shesconnected.com
www.shesconnectedmultimedia.com
Donna Marie Antoniadis, Co-founder & CEO
Thank You!