social media development of creative content in iran
DESCRIPTION
A small guide for companies and startups looking to enter the social media market within Iran.TRANSCRIPT
Social MediaDevelopment of Creative Content
Niki AghaeiBrand Consultant
+98 912 804 [email protected]/1ksW87e@Nikiness
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@Nikiness
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Core Values
Content is not e!ective without knowing your core values
Brainstorm key words which de"ne who you are
Brainstorm key words of how you want to be de"ned by consumers
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Core Values
Examples: Trust, Respect, fast pace, results, risk taking, community,
loyalty, sharing, variety, expertise, customer service
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Why Social Media?
Increase tra#c
Brand Awareness
Higher SEO with SM outlets
User Trust
Increase in Sales
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What is Creative Content?
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Research
Create
Attract/Engage
Convert
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Research
Who?What?
When?Where?
How?
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Research
Engagement: 0.8% - due to low activity
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Research
Engagement: 7.3% - due to recent activity 10
Research
Engagement: 7.3% - due to recent activity
Thinking of Instagram?
Start #hashtaging!
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Create
Infographics
Casual:
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Create
Partnerships
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Create
Quotes
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Create
Casual:
1. “Quote of the Day”2. “Photo of the Day”3. Infographics4. Behind the Scenes5. Trending posts6. Partnerships7. Competitions
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Create
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Create
** PRODUCT PLACEMENT**
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Attract/Engage
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Organize
Create a monthly timetable for posts
Fixed product placement slots
Social Media Analytics/Management (Socialoomph, Hootsuite)
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found,
consumed,
and shared.
Great Content is really great until it gets
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