social media dashboards social media in business katie riese april 19, 2011 social media in business...

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Social Media Dashboards Social Media in Business Katie Riese April 19, 2011

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Integrate social media streams in one place Streamline monitoring and responses Delegate tasks to team members Post to multiple accounts simultaneously Schedule updates Track and compare results Integrate social media streams in one place Streamline monitoring and responses Delegate tasks to team members Post to multiple accounts simultaneously Schedule updates Track and compare results

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Page 1: Social Media Dashboards Social Media in Business Katie Riese April 19, 2011 Social Media in Business Katie Riese April 19, 2011

Social Media DashboardsSocial Media in Business

Katie RieseApril 19, 2011

Page 2: Social Media Dashboards Social Media in Business Katie Riese April 19, 2011 Social Media in Business Katie Riese April 19, 2011

Overview

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Page 3: Social Media Dashboards Social Media in Business Katie Riese April 19, 2011 Social Media in Business Katie Riese April 19, 2011

Overview• Integrate social media streams in one

place• Streamline monitoring and responses• Delegate tasks to team members• Post to multiple accounts

simultaneously• Schedule updates• Track and compare results

Page 4: Social Media Dashboards Social Media in Business Katie Riese April 19, 2011 Social Media in Business Katie Riese April 19, 2011

Application

OSU interact tab aggregates social media activity from across the web

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Page 5: Social Media Dashboards Social Media in Business Katie Riese April 19, 2011 Social Media in Business Katie Riese April 19, 2011

Hootsuite• Three tiers

• Basic (Free)• Pro ($5.99/month)• Enterprise ($1499/month)

• Each provides different functions• Team members• Social profiles• Ads• Reports & Analytics• Certification

Page 6: Social Media Dashboards Social Media in Business Katie Riese April 19, 2011 Social Media in Business Katie Riese April 19, 2011

Hootsuite Basic• Free social

analytics• 5 social media

profiles• 2 RSS/Atom

Feeds

Page 7: Social Media Dashboards Social Media in Business Katie Riese April 19, 2011 Social Media in Business Katie Riese April 19, 2011

Hootsuite Basic

Page 8: Social Media Dashboards Social Media in Business Katie Riese April 19, 2011 Social Media in Business Katie Riese April 19, 2011

Additional Features• Links to additional social media

services• Ow.ly• Klout

• Syncs with mobile application• iPhone, Android, Blackberry, iPad, Keitai

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Page 9: Social Media Dashboards Social Media in Business Katie Riese April 19, 2011 Social Media in Business Katie Riese April 19, 2011

Key Takeaways• Simplify and streamline social

media monitoring and posting

• Choose from free, pro and enterprise options

• Access and stay up-to-date on the go

Page 10: Social Media Dashboards Social Media in Business Katie Riese April 19, 2011 Social Media in Business Katie Riese April 19, 2011

References• Bale, Kim. (2010, Nov. 10) Top Ten Social Media Dashboard

Tools. Retrieved from http://www.socialbrite.org/2010/11/09/top-10-social-media-dashboard-tools/

• Barbierri, Cody. (2010, Oct. 4) 4 Must-Have Social Media Dashboards for Your Business. Retrieved from http://venturebeat.com/2010/10/04/social-media-dashboards/

• Holmes, Ryan. (2010, Aug. 11) Introducing Hootsuite Freemium. Retrieved from http://blog.hootsuite.com/hootsuite-premium-accounts

• Hussey, Tris. (2010, Nov. 21) How To: Build a Social Media Dashboard. Retrieved from http://thenextweb.com/lifehacks/2010/11/21/how-to-build-a-social-media-dashboard-more-info-at-a-glance/