social media crisis workshop 22 may - presentation
DESCRIPTION
TRANSCRIPT
![Page 1: Social media crisis workshop 22 may - presentation](https://reader033.vdocuments.us/reader033/viewer/2022052820/54b88dca4a7959030d8b462f/html5/thumbnails/1.jpg)
DMA presentation Tamara Littleton, CEO, Emoderation and Polpeo @tlittleton @emoderation and @polpeo
![Page 2: Social media crisis workshop 22 may - presentation](https://reader033.vdocuments.us/reader033/viewer/2022052820/54b88dca4a7959030d8b462f/html5/thumbnails/2.jpg)
Reputation is the #1 risk
A recent Deloitte survey of 300 global company executives cited reputation risk as their single biggest risk concern. This was “due in large measure to the rise of social media, which enables instantaneous global communications that make it harder for companies to control how they are perceived in the marketplace.”
![Page 3: Social media crisis workshop 22 may - presentation](https://reader033.vdocuments.us/reader033/viewer/2022052820/54b88dca4a7959030d8b462f/html5/thumbnails/3.jpg)
That risk doesn’t always come from where you expect – it might not be your own issue. Waitrose was attacked by Greenpeace because of its partnership with Shell
![Page 4: Social media crisis workshop 22 may - presentation](https://reader033.vdocuments.us/reader033/viewer/2022052820/54b88dca4a7959030d8b462f/html5/thumbnails/4.jpg)
It led to a coordinated attack with hashtags
![Page 5: Social media crisis workshop 22 may - presentation](https://reader033.vdocuments.us/reader033/viewer/2022052820/54b88dca4a7959030d8b462f/html5/thumbnails/5.jpg)
Combined with stunts they broadcast on Twitter
![Page 6: Social media crisis workshop 22 may - presentation](https://reader033.vdocuments.us/reader033/viewer/2022052820/54b88dca4a7959030d8b462f/html5/thumbnails/6.jpg)
The threat can be from an employee as with the HMV example http://immediatefuture.co.uk/blog/hmv-a-social-media-crisis/
![Page 7: Social media crisis workshop 22 may - presentation](https://reader033.vdocuments.us/reader033/viewer/2022052820/54b88dca4a7959030d8b462f/html5/thumbnails/7.jpg)
Product backlash http://adage.com/article/digitalnext/bic-avoided-bic-social-debacle/236905/
![Page 8: Social media crisis workshop 22 may - presentation](https://reader033.vdocuments.us/reader033/viewer/2022052820/54b88dca4a7959030d8b462f/html5/thumbnails/8.jpg)
The Reddit Effect
![Page 9: Social media crisis workshop 22 may - presentation](https://reader033.vdocuments.us/reader033/viewer/2022052820/54b88dca4a7959030d8b462f/html5/thumbnails/9.jpg)
Eight key points to remember during the crisis
Speed Strategy Know your roles – ensure there is a leader Take control Remember your tone of voice Stay calm – don’t be goaded Choose your battles wisely Collaborate
![Page 10: Social media crisis workshop 22 may - presentation](https://reader033.vdocuments.us/reader033/viewer/2022052820/54b88dca4a7959030d8b462f/html5/thumbnails/10.jpg)
![Page 11: Social media crisis workshop 22 may - presentation](https://reader033.vdocuments.us/reader033/viewer/2022052820/54b88dca4a7959030d8b462f/html5/thumbnails/11.jpg)
![Page 12: Social media crisis workshop 22 may - presentation](https://reader033.vdocuments.us/reader033/viewer/2022052820/54b88dca4a7959030d8b462f/html5/thumbnails/12.jpg)
![Page 13: Social media crisis workshop 22 may - presentation](https://reader033.vdocuments.us/reader033/viewer/2022052820/54b88dca4a7959030d8b462f/html5/thumbnails/13.jpg)
![Page 14: Social media crisis workshop 22 may - presentation](https://reader033.vdocuments.us/reader033/viewer/2022052820/54b88dca4a7959030d8b462f/html5/thumbnails/14.jpg)
www.polpeo.com @polpeo [email protected]