Social Media

Marketing

Today the question is not if Social Media

Marketing is right for your business, the

question is how to use it right!

How the Internet Has Changed Marketing

Old Marketing = Outbound Marketing

With this old type of marketing, you are trying to reach a

broad audience and hope a small percentage (1%-3%)

respond. In other words, at least 97% of your marketing

efforts are wasted.

Examples of Outbound Marketing

• Publication Ads

• Cold calling

• Door Knocking

• Direct Mail

New Marketing = Inbound Marketing

The way people shop has changed drastically.

People are much more in control of what information they receive and

how they receive it.

Examples of Inbound Marketing:

• Search Engine Optimization (SEO)

• Blogging

• Social Networking

• Conversation Tools

• Sophisticated Analytics

Rules of Internet Marketing

The Internet = the Unselfish Sharing of Information

• SEO (Search Engine Optimization) Means Nothing Unless you

have YEO (You Engaging Others)

• Must be Consistent

• Must not be Self-Promoting (It’s about “we” not “me”)

• The power is in the Numbers!

Advantages to Internet Marketing

• Build loyalty

• Reach consumers without interruption

• Cost for advertising and exposure is very low

• Easily can be done at any time

• Easy to shift gears and try new campaigns

• Leads come to you!

A Few Internet Marketing Tips

• Make it about “THEM”

• Give visitors a reason to return

• Offer buttons to “tell a friend” and “share”

• If you capture information, use that information wisely!

• Never EVER Spam!

• If using an email campaign, use a professional email signature

• Respond promptly to all questions

Create Valuable Content

• Be interesting, be real, be humble

• Commenting to drive traffic

• Use photos

• Use Videos

• Use Maps

• Use online coupons

Think of social networking as leaving breadcrumbs

all over the internet.

Be careful what you say because it will NEVER go away.

Don’t combine professional and personal social networking.

Use Search Engines to Your Advantage

• Search for yourself using different search engines such as

Google regularly. It’s like looking into the “Mirror of the Internet”

• If you discover incorrect information, attempt to make contact to

correct the inaccurate information.

• When someone mentions you, whether positive or negative,

respond.

Facebook

• 1.3 Billion on Facebook at the beginning of 2014

• 5,385,320 Georgia Residents are on Facebook as of March 2011

• 50% of FB users check their account at least once a day

• Average Facebook user spends 1 hour on Facebook each day

• The average user has 130 friends

Facebook Profiles vs. Pages

• Profiles are personal, Pages are for business

• It is a violation of Facebook’s terms of service to

use your personal profile page for business and/or

advertising.

• Pages are indexed by Google

Facebook Advertising

• Pay Per Click (CPC) vs. Pay Per Impression (CPM)

• Set up in 10 minutes

• Cancel or change at anytime

• Instant analytics

• Try multiple of different campaigns

• You can target by demographics, location, workplace, etc.

• Allows you to budget your advertising campaign

Making Facebook Work for You

• Give fans a reason to be there. Post teasers, initiate discussions, post photos, keep your discounts or special up to date. Find ways to attract consumers to “like” you.

• Build your network. Chances are, most of the people in your email address book are on Facebook; send them an email about your new Facebook Page.

• Promote your page. If you blog, make videos, have a website, or have any other public presence, provide a link to your Facebook page.

• Engage. If you are simply posting to your page but not engaging, having conversations, responding to others’ posts, and being part of a community, you are doing it wrong. Most importantly NEVER BE NEGATIVE!

• Make Time Count. Set aside a few minutes a day to work on your Facebook page.

Chamber’s Website Homepage The Chamber’s website homepage is designed to help visitors easily

find our Members and their online advertising.

Consumers are Looking!

Visitors can search for a

business by category,

keywords, contact person,

alphabetically or using

quick-links.

Business Directory

Next a visitor will view a page that list all the Chamber members that fell under their search criteria.

On this page they will see your business name, address and phone number. They will also view if a member has a Hot Deal and can also access that Hot Deal from this page. Consumers are more likely to view companies that offer some sort of discount.

Your Business Page

The more detailed your Chamber “webpage”

is the more likely a consumer will be to

choose your business!

Visitors can access your Chamber “webpage” to get

additional information about your business. This

page will display your business name, address,

phone number, fax number, link to your website,

special directions to your place of business, hours of

operation, and links to your social networks such as

Facebook and Twitter.

Hot Deals (Online Coupons)

Hot Deals are another way to

advertise to consumers

special sales, promotions

and discounts offered by your

business. Hot Deals will

have a description, your

business name, website and

email address (if you choose)

and the expiration date.

Job Postings

You can add job postings to

the Chamber Website that

are available at your

business.

MarketSpace

The MarketSpace is designed to market items, specials or other offerings to members and/or the community.

Popular uses may include:

• Classified ads

• Auction items

• Commercial real estate available for lease or purchase

• Rentals or Housing units

• Area specific deals: College Student Coupons, Military Member Discounts, etc…