social media crash course

Social Media Crash Course

Trends, Fears, Success Stories,

and How They Relate to Your Own Business’

Potential and Power

Presented by Allen VoivodCo-owner and Content Lover

of Epiphanies, Inc.http://Facebook.com/AhaYourself

Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com

Originally

presented for

the Greater

Salem (NH)

Chamber of

Commerce

http://facebook.com/AhaYourself

Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com

2010 Industry Report Top 3 questions: Measure

ROI? Best practices? Time management?

65% involved for a few months or less

56% at 6+ hours or more each week

Advantages: Generating exposure, increasing traffic, building new biz partnerships

Top tools: Twitter, Facebook, LinkedIn & blogs (in that order)

During Our Time Together...

5 kinds of FEAR

Our 6-Step Social Media Action Plan

Which 8 platforms and channels to know and embrace

The #1 super-charging secret behind the Social Media Matrix

What this all has to do with your Search Engine success

Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

A Bit of Our Background...


Certified Inbound Marketing

Professionals (in partnership with Hubspot)

Featured in the “Ask the Experts”

series, July AND August ’09 (Amoskeag

Business Incubator and the Union Leader, NH’s largest

newspaper)

Clients include DED, Mattel, EduGuide,

City of Rochester, PaladinID, & Comfort

Inn, and more...

Results!


Five Kinds of Fear

Privacy

Overwhelm

Time loss

Lack of control

Negative ninnies


"Fits my girthy frame, has wolves on it, attracts women.”

Rutgers law student posted this Amazon.com review comment 11/10/08

Amazon spokeswoman: #1 apparel item since 5/19 (#4 today)

At one point, selling 1000s/day*; currently has 1,600+ customer reviews

*Source: Yahoo! NewsEpiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com

Let Go of Control

http://news.yahoo.com/s/ap/20090528/ap_on_re_us/us_wolf_t_shirt

Have Your Say


Frank EliasonComcast Director of Digital Care

2007 American Customer Satisfaction Index: Worst rating of any US company or government agency, including the Internal Revenue Service

2009 American Customer Satisfaction Index: Biggest gain in their industry

1. Strategy


Why Are You Doing It?


?? State of NH: Engage

a younger audience

Comcast: Deliver customer service, salvage reputation

12in12K: Raise at least $12,000 for one charity per month for a year

2. Content Creation


What to Say


Share links Promote events Give props Post deals Ask questions Answer questions Offer tips Reveal secrets Get excited Point to partners Tell slice-of-life stories Flirt professionally Spread quotes in other words...

say anything!

3. Broadcast


Tools to Automate Broadcasting


4. Engagement


Conversations


Questions to ask:

To whom will you talk? (Everyone to start? Only people with XX connections?)

Who will do the talking/listening? (Is there a social media manager? Do multiple people handle the responses?)

Where do you draw the line? (What’s discussed publicly versus taken “offline”?)

5. Audience Building


Let Fingers Do Walking


Use Your Resources


6. Measurement


Traffic

Revenue/cost

Earned media

Friends/Followers/ Fans

Interactions

Number of kittens saved, spayed/neutered


Your Social Media Starter Kit


A Few More for Your Radar...

Social Media


Steve RadickBooz Allen Hamilton

Global Technology Consulting

“Social media is not about the technology but what the technology enables.”

What’s Possible?


Searchability * Expert status * Content leverage *

Efficiency * SEO * Dynamism * Conversations * Immediate

reactions * Trust * Flexibility * Visibility * Community *

Access * Personality * Reach * Scanning activity * Scoping

the vibe * Unexpected interests * Discovering style/M.O. *

Research * Brand value * Peeks in on your competition *

Outreach to centers of influence * Content flow * Traffic

resources * Trendspotting * Engaging experiences *

Humanity * Connections * Google PageRank boosts *

Relevancy * Joint partnerships * Crowdsourcing * Etc....

See the Matrix

(Psst....It’s all about LEVERAGE!)Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com

Your Handle: ___________________

Brand-friendly, keyword conscious Profile, 160 characters or less:

_______________________________

_______________________________

_______________________________

_______________________________

_______________________________

SOCIAL MARKETING CONTENT ECOSYSTEM

Your BLOG,Your HUB

Your Blog’s Top 5 Categories

1. ______________________________

2. ______________________________

3. ______________________________

4. ______________________________

5. ______________________________

Your Fan Page’s name:

_______________________________

Its role, positioning, & purpose:

_______________________________

_______________________________

_______________________________

Profile & Fan Page

Your WebsitePages in Your Core Site Map (i.e. Home, About, Contact, Products, Services, Events, Press, etc.)

1. ______________________________

2. ______________________________

3. ______________________________

4. ______________________________

5. ______________________________

Epiphanies, Inc. Social Marketing and Success Strategies – www.AhaYourself.com

Complete your Profile 100%:

Current position

Two past positions

One educational spot

Profile summary & photo

Specialties

At least 3 recommendations

SEO: Unique URLs

Econsultancy: bio, username, first 11 characters, universal search placement, & followers (5 of “18 Observations on Twitter and SEO”)



Social Media Influence

C&D Letter 9/14 from

Monster/Hansen

Facebook group launches 10/9

(17,000+ members)

YouTube Video posted 10/14

(77,000+ views)

Nearly 2,000,000 total tweets

10/19, VT Senator Bernie Sanders

gets involved

10/21 – lawsuit dropped

What’s the SEO Value?

“When visitors land on a page from an exterior link some other metrics are affected: number of unique visitors, number of page views, and time on site. These metrics matter for the search engines more and more....”

“Search engines do not index [shortened URLs], but

index and pass PageRank to the actual URLs instead.”

--SitePoint, “Twitter’s Little Known SEO Value”


What Now?If you have no employees who can handle this, and if it’s been too overwhelming for you personally to take on so far...

It’s not going to get any easier.

Salary data source: JobsInSocialMedia.com


Please...Get Help!

Three options:

1. Ramp up your learning curve

2. Find a success partner

3. Turn it over to an expert


Thank you!


To learn how we can help you get your message, mission, and vision out to your Ideal Audience through online channels – in fun AND profitable ways! - just drop us a line...

Write on our Wall at:http://facebook.com/AhaYourself

Hit us up on Twitter:@LaniVoivod or @AllenVoivod

Comment on the “A-Ha!” Blog at http://www.AhaYourself.com

Thanks for watching! And please, share this with anyone you know who can use it in their own business or organization.

http://facebook.com/AhaYourself

http://www.ahayouself.com/

social media crash course

Self Improvement