social media course
DESCRIPTION
Free social media seminar that goes over the basics and provides an overview of the benefits to companiesTRANSCRIPT
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Social Media Guidance
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Agenda
1. Social Media Overview 2. Tools of Social Media3. Benefits of Social Media
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Social Media
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Social Media
• What Is It?• Social Media is an umbrella term that
defines the various activities that integrate technology, social interactions and the construction of words, pictures, videos and audio (wikipedia)
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Social Media
• Why Use It?• Affordable• Viral• Reputation Building• Customer Relations• Most Importantly – It’s Big!
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Social Media
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Statistics
• To Reach 50 Million Users• Radio – 38 Years• Television – 13 Years• Internet – 4 Years• iPod – 3 Years• Facebook – 100 million users in 9
months• iPhone Applications – 1 Billion
Downloads in 9 months
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The Shift
• Internet is everywhere• User generated content is king• Traditional marketing is dying
• 14% of people trust paid advertisements• 78% trust peer recommendations
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What Are The Tools?
• Blogs/Podcasts • Facebook• Feeds• Twitter• Monitoring• Stats & Benefits
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Blogs
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Podcasts
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• 300 million active users worldwide. 12.5 million are Canadian
• 50% of users log on per day• Average of 130 friends per user
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• Fan Pages• A Business’ Profile• 10 million new fans per day
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Feeds
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The Twitter Craze
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Should you use it?
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@
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#
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RT
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DM
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Know Your Audience
1. Observe 2. Interact3. Create
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Know Your Audience
• Observe• Find out where your audience is
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Know Your Audience
• Interact• Engage with them
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Know Your Audience
• Create• Produce engaging content
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Monitoring
• Track Your Business / Your Industry• Google Alerts• Social Media Search Tools • “Dashboards” like Tweetdeck
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Social Media Benefits?
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Other Courses
• Free Social Media Guidance
• Twitter For Business
• Social Networks for Business
• Search Engine Marketing
• Social Media for Managers and HR
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Questions?