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New strategies to build a brand online 2017 - 2018 Social Media & Content Marketing Client: Panasonic SAN Product: Air Conditioning Market: Mums & Families Media: Website, Blog, Facebook & Instagram

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New strategies to build a brand online 2017 - 2018

Social Media & Content Marketing

Client: Panasonic SAN Product: Air Conditioning

Market: Mums & Families Media: Website, Blog, Facebook & Instagram

Do you want to do your social media more successful? Get in touch anytime 08 6364 0061 or [email protected]

Content strategy of articles, contests, memes, images & video

Achievements

Solutions

Content Strategy

Entry Level Website

Understanding the Market

Helpful Content

Beautiful Imagery

Social Media

Contests

Review & Report

Challenges

First The brand had no online presence or community

Boring On face value, air conditioning products are boring

Strategy Developing a content strategy to achieve engagement

Traffic Establish & grow social media & website traffic

Created strong, engaging content for mums & families

Goals

Launch Start digital marketing strategies for the first time

Website Design & implement a brand new website

Content Write & publish regular blog articles

Growth Engage & build an online community & engagement

Sales Build the foundations of online enquiry & sales

post reach per week4,523

people reached in 4-5 months62,000

Facebook followers in 6 months780+

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