social media & content marketing - branding yourself in internet
TRANSCRIPT
Social Media & Content MarketingBranding Yourself
in Internet
Let’s start step by step..
1. What actually is marketing?2. Why should I care about content? 5 useful tips
on how to update your content.3. 13 most important parts of your social media
presence.4. Let’s combine our content with the lands of
sharing.
What actually is marketing?
• Telling the story of the product and the company • Personality of the brand• How products add value to a customer’s life • Developing long period relationships with the
consumers (by delivering the product to them)
Headline quick fix: Specific well defined benefit in your headline!
Killer headline +
Incredibly useful information that benefits readers +
Lively, interesting writing =
Genuinely great content
The 3 Biggest Essentials of Shareable Content
UsefulInteresting
User-friendly
The old-fashioned E-mail (ta-da-da –DOM)
Choose the right social media
Consider some factors like:• Time• Recourses• Knowledge• Your audience
Get your profile completely filled-up
Profile OptionsUsername
DescriptionLocation
Url Profile picCover pic
General AdvicesAim for consistency and
familiarity. Show, don’t tell.
Be personal.
Content sharing in the social platform
Pictures vs. Video
&The ratio content sharing method
Analytic tools
BufferFollowerwonk
CollectoGoogle Analitycs
https://blog.bufferapp.com/social-media-analytics-tools
Respond to all your mentions
Share an animated gif as thank you
When to share?
Add to your Buffer
Use the current events to boost your FB
(Christmas, Oscars, Origami day, Pizza day.
etc.)
Always include an image in your update
Reach out to the people mentioned in
your article
Share links to your profile via other networks
Share with your Facebook friends that you’ve started a Twitter account.
Add an announcement to your next company newsletter or in an email to friends.
Content + Social Media =
What makes a sharable content?Killer headline
Great post imageClean and user-friendly
siteNo slow load or pop-ups
Social media is a curation platform
Don’t share only your stuff, share whatever you like or you think your audience can benefit from.
Social media is a connection platform
Rule 1: Social Media is a secondary activity
Rule 2: Set crisp boundaries for your time in it
More recourseshttps://blog.bufferapp.com
/http://www.copyblogger.com
/https://moz.com/blog
Seth GodinNeil Patel
Mari Smith
