social media communication strategy and case study
DESCRIPTION
This was a presentation that I delivered to the IABC Edmonton chapter on building a social media communication strategy, it is presented as a real case study using Tekara Organizational EffectivenessTRANSCRIPT
Social media communications strategyCase Study: Tekara Organizational Effectiveness
IABC Edmonton Chapterby: Tyrell Mara
@TekaraIncfacebook.com/TekaraInc
Goals and Objectives
• External– Thought Leadership
Goals and Objectives
• External– Engaging conversations
Goals and Objectives
• External– Online Communities
Goals and Objectives
• Internal– Create a safe learning environment– Blog = Foundation of Internal Strategy
Goals and Objectives
• Internal– Empower Associates• Social Media Communications Training• Building Online Personal Brand
Measurement
• Internal– 5 month Blogging and Social Media Contest
• Purpose and Objectives (learning environment)• Clear Deliverables (Outcomes)• Incentive Based (Measurement Criteria)
July 1st Jan 1st
Unique Monthly Visitors
230 525
Monthly Pageviews
1458 2120
Measurement
• External– Social Footprint
July 1st Jan 1st
Facebook Fans 8 185
Twitter Followers 132 1055
July 1st Jan 1st
Facebook Engagement Ratio 0 10-15
Twitter RT’sTwitter Mentions
4585
3101610
Blog Comments 0 70
Measurement
• External– Sentiment and Engagement
July 1st Jan 1st
Unique Monthly Visitors 230 525
Monthly Pageviews 1458 2120
Measurement
• External– Website Analytics
• Qualified Traffic– Blog is the most view page on the site
– Top 5 referrers of traffic are social networking sites
Listen Deeply
Top five research tips to impact your communications
1. Aim to see the world through the eyes of your audience
2. The research process changes those who participate
3. The research process will focus your thinking4. Use multiple sources of information to increase the
strength of your evidence5. Research involves people in your communications
and predisposes them to change in attitude and behaviour
Thank you
Come join the conversation!Twitter: @TyrellMara
LinkedIn: www.linkedin.com/TyrellMaraOr visit: www.tyrellmara.com