social media club columbus top trends to watch in 2013
DESCRIPTION
Michael Stephenson of Big Red Rooster presented to the Social Media Club of Columbus on January 15, 2013 about the Top Trends to Watch in 2013.TRANSCRIPT
Social Media Club ColumbusTop Trends to Watch in 2013
January 15, 2013
MULTIDIMENSIONAL BRAND EXPERIENCECOMPANY.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
#WTFisOmniChannel?
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
OMNI-CHANNEL, LIKE HIPSTER, IS OFTEN USED ARBITRARILY.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
CHANNEL IS OLD-SCHOOL. TOUCHPOINT IS NEW-SCHOOL.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
OM•NI-CHAN•NEL (N). THE EXECUTION OF A SEAMLESS AND CONSISTENT SHOPPING EXPERIENCE STRATEGY ACROSS RELEVANT TOUCHPOINTS.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
A PRESENCE ALONE DOESN’T SATISFY NEEDS.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
#ExperiencePrinciples
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
INSPIRATIONAL MOMENTS ARE UBIQUITOUS. CAPITALIZE ON THEM.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
CHALLENGE AND REWARD IS FUN. USE GAMIFICATION.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
USABLE IS KEY. KEEP IT SIMPLE, STUPID.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
CONTEXT IS KING. BE ACCESSIBLE.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
PREDICTIVE INTELLIGENCE IS ACCEPTED. UTILIZE PAST BEHAVIOR.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
ALL SENSES DESIRE STIMULATION. AMPLIFY THE EXPERIENTIAL.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
THE JOURNEY IS CONTINUOUS. ALLOW THEM TO PICK UP WHERE THEY LEFT OFF.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
LIVES ARE AUTOMATED. ENABLE A REPEATABLEPROCESS.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
MAKE IT INFORMATIONAL. IT’S EXPECTED.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
LIVES ARE LIVED OUT LOUD. CREATE SHAREABLE MOMENTS.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
INSPIRATIONAL. FUN.USABLE.ACCESSIBLE.PREDICTIVE. EXPERIMENTAL.CONTINUOUS.REPEATABLE.INFORMATIONAL.SHAREABLE.
Experience Principles
#Implications
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
A ROLE REVERSAL FOR MANUFACTURERS AND RETAILERS.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
RE-ORGANIZATION TO REDUCE CHANNEL CONFLICT.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
BETTER UNDERSTANDING OF LIFETIME VALUE.
#ThankYou
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
For questions, please contact:
Michael Stephenson / @stephenson207 Director, Experience Strategy
614-255-0200 tel 614-255-0135 direct
BIG RED ROOSTER / @BRRooster121 Thurman AvenueColumbus, OH 43206
www.bigredrooster.com