social media citizenship: please leave your cell phone on! how people with disabilities and their...

Aaron Johannes@imagineacircle#imagineacircle#101friendsBC

Early drafts of this presentation were done by Jules Andre Brown and myself.

https://www.diigo.com/list/imagineacircle/SMSG101

www.polleverywhere.com

Learning Objectives

We will discuss why social media matters to people with disabilities and those who support them, by looking at several kinds of social media and how individuals can interact to deliver messages about themselves, the groups they are part of and the causes they care about.• We will identify various kinds of social media and the

strengths and capacities of each, and how multi-platform tools like Hootsuite can help us get our message out.

• We will discuss internet safety and create a basic media plan.– For us as individuals– For us as part of organizations / a social justice movement

• What is social media?

• Why is this important?

• What’s your favouritesocial media?

compare

Social Media Icons- how would you use each platform?

2.8 million viewers

the letter quickly went viral- more than 10,000 "likes" on

Facebook - 6,000-plus Twitter shares - nearly 1,000 comments on the

Special Olympics blog (now nearly 8000).

- "Such a wonderful, courageous and heartfelt letter.”

- "Bravo for standing up to all of the bullies that linger out there, waiting to pounce on those they perceive as different. You are a true hero."

"Thank you. You helped me make 3.2 million new friends. And I wish that you would be one more."

“How can we invite community in?”

http://www.businessillustrator.com/infographic/the-digital-workplace-manifesto-illustrated-if-employee-engagement-is-

your-goal-you-should-read-this/

“it’s going to be very cool”

What is your favouriteSocial Media platform?

Social Media Teams argue their cases with pipe cleaners!

Thanks, Winnipeg folks, for permission to take and use this photo!

Our first workshop parking lot(s) had 5 pages of questions!

Bernadette had a good question:how can people who don’t read or write

communicate online?

And it’s a constantly growing groundswell, constantly informing us…

Things are moving really fast…

From Dorie Clark, Huffington Post

Share this story --

http://www.huffingtonpost.com/dorie-clark/social-media-social-change_b_1416333.html

Here are some specific actions you can take.

Facebook With 800 million users, if you're remotely interested in this topic, you probably already have a Facebook page. Now you can use it to help the causes you care about.

• • Start by "liking" the fan page of causes you care about. This will keep you informed about their activities and will also show up on your wall, perhaps encouraging your friends to check them out, as well.

• • Next, when your cause posts something of interest -- time to take action on legislation, for instance -- you can re-post it on your own wall by hitting the "share" button.

• • Now "like" the fan page of your legislators, and begin commenting and interacting. (Not surprisingly, they especially like it when you praise them.) You want them to know who you are, so they'll take you more seriously when it comes time to take action.

• • Deploy your "tagging" function. When you tag someone on Facebook, they will (usually) be notified -- and elected officials watch like a hawk. Mention them to build your relationship, and mention your cause to keep your friends informed.

What does it mean for charities?

http://www.mdgadvertising.com/blog/2012-it-was-a-very-good-year-for-social-giving/

•Based on sharing.

•Free & Instant.

•Connected to your network.

•Really easy.

•Opinions

Blogs, Twitters, Facebook

Social Media is operates differently from Websites....

Online Magazines.

• Target demographics.

• Deepen or Archive productions.

• Requires a team to produce.

• Deep Contribution.

What’s a #hashtag?

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Why Is This Important?

What’s a #hashtag?

• In small groups:

• Decide on a message you want to send out to the world

• Create a hashtag you all agree to use

• Where will you use it?

• How? – Pacing

– Plaforms

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#decidingonahashtag

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Social Media easily lets a diverse group of people contribute

It also means that everyone can have an opinion about what you do…

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It’s an exciting and easy way to share experiences and learn from one another.

www.tweetlevels.com

What are they talking about?

What do actual people with disabilities(self advocates) want to talk about?

• jobs

• Supports

• Equality

• Relationships

• community

What do people with disabilities want to talk about?

#disability +#jobs

#Supports

#Equality

#Relationships

#community

“disability rights”

“disability employment”

The “R” word

“people first self advocacy”

“Great leaders are restless for change,impatient for progress and

deeply dissatisfied with the status quo. The possibility of a better future

burns them and propels them. Great leaders see the future so vividly

they have no choice but to do everything in their power to make this

future real.”

Marcus Buckingham

Break!http://www.fullcupthirstyspirit.com/

Email tip: “unsubscribe” search

How will I remember to blog, tweet and um… that other stuff. Start-up Pages on Chrome Browser

As I read on my kindle app, anything I highlight goes to: https://kindle.amazon.com/

http://www.timeanddate.com/countdown/create

So how do you make a plan?

First you got to know who are your peeps

What message are you sending?

@agencyleader sharing this great article at www.shorturl.com about how we can all work together better as equals

http://www.shorturl.com

How do you stay in touch with the people around you?

Late night FB conversationwith Jules and Aaron

Different kinds of Social Media for different purposes

Our social media plan

www.101friends.cablog / newsletter / links


Publications and mission

- Books for sale: social enterprise

- We control this conversation





Our messages:-People with disabilities are great citizens-There is hope-Research and information is available-Reflection is good-People can make friends, get jobs, have fun





Our messages:-They can and do write books-They can and do lead-Staff need support too-There are great agencies out there-Agencies can change-We hope for partnership

People share our stories...

Over 4 years we more than doubled our readers

The next year we had about 1200 more readers

Over time that’s thousands of people

Engaged in a conversation about person centered thinking

We reached more than 100 countries- in some of these people need good news

And we get to be connected with people all over the world

Facebook

During a week in May 20121,800 people on blog

1,200 on facebook

Response to Posts

Pages to Watch

Caveats: it’s not really a popularity contest

• Do you have a budget for social media? – NO

• Do you have someone with dedicated time to spend on this? – NO it’s off the side of our desks by interested people.

• Have you hired a firm to take on your social media? – NO

• Are you trying to communicate with everyone everywhere about everything? (Who are your peeps?) – NO we only want to talk about individualised approaches

with people who want to talk about that.

Where did the hits come from?

Slide share

Total Hopeful Messages

• Blog

• Enewsletter (Mail Chimp)

• Facebook

• Twitter

• Slideshare

• www.spectrumpress.ca

LinkedIn Influence Map

http://inmaps.linkedinlabs.com/

So what if I wanted to get a new job?

LinkedIn References

LinkedIn Groups

We get to share stories too

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And we get to learn more about reputation, identity, and trust.

What gifts do people with disabilities bring to online communities?

What challenges might they face?

Making a plan…

That includes everyone –new users, early adopters, seniors, young people, folks we support…

What would be some things to think about?

“Conversations That Matter”Keenan Weller

Twitter: making an account

www.startwithhi.catwitter feed

http://www.startwithhi.ca

Twitter Wall:PosAbilities Employment

Instagram

Instagram #graphics

Online Education and Staff Training

Specific and affordable training through webinars

Hootsuite: multiple platformsto distribute single posts

Staying Safe

For organizations For individuals

Safety Plan for Org

• Track mentions of your organization on hootsuiteor google search.

• Be clear about what’s okay and not okay to post – what’s the messaging you want?

• Have clearly different personal and professional accounts (or never say anything mean).

What they expected; what they got…(but, 4,000 new followers…)

Expect Tricks!

Safety Plans for People

• Think about the safeguards that being online brings

• Spend some time with fun resources like the quizz at www.icanbesafeonline.com

Be okay with asking questions –no one can know everything about the “new” internet

• You get an email from your “bank” or even a message from your cousin on Facebook...

• Your bank says you must log in –the site it links to looks the same but isn’t. It collects your password and account information.

• Your cousin on Facebook needs $1000 right away and wants you to send cash… people are being taken advantage of daily. Always ask a friend, family member or the bank teller about things like this.

Make a plan…

Questions?

Aaron @[email protected]

www.101friends.cawww.imagineacircle.comJules @julesandrebrown

[email protected]

Orwww.spectrumsociety.org

@ssclspectrum@101friendsBC

mailto:[email protected]

http://www.101friends.ca

http://www.imagineacircle.com

mailto:[email protected]

http://www.spectrumsociety.org

Thanks!