social media checklist for business disaster preparedness
DESCRIPTION
In conjunction with the "Web 2.0 Disaster Management" presentation hosted on this SlideShare channel, this is a checklist that expands upon the steps to prepare for using social media channels in the event of a disaster. It includes information on where to find settings, tools to use, and links to relevant resources.TRANSCRIPT
“The POWER is in the PROCESS!”
Lani & Allen Voivod, co-owners of Epiphanies, Inc.
Social Marketing & Success Strategies for Entrepreneurs, Bold Brands, and Mission-driven Organizations
Page 1 of 2
Connect with us! @LaniVoivod | @AllenVoivod | @EpiphaniesInc | Facebook.com/AhaYourself | www.EpiphaniesInc.com
Checklist for Preparing to Use Social Media Channels in the Event of a Natural or Man-made Disaster
Make a list of, and build your social connections with:
Your business' employees
Emergency response agencies and organizations (fed, state, local, and non-
profit)
Social channels used by your relevant media outlets
General business support organizations in your area (i.e. Chambers of
Commerce, economic development agencies)
Trade groups and organizations specific to your industry and region
Link your accounts:
WordPress blog to Facebook (through RSS import or a third-party Facebook
app like NetworkedBlogs)
Facebook to Twitter (through http://facebook.com/twitter)
Twitter to LinkedIn (connect your Twitter account inside your LinkedIn profile)
WordPress blog to LinkedIn Company page (through RSS import)
Create emergency lists:
Facebook: From "Account" link in top right, select "Edit Friends," then look for
"+ Create a List" button at top right of the center column
Twitter: Click "Lists" tab, click "Create a list" link in dialog box that appears
Refine privacy settings:
Use http://facebook.com/privacy to control settings for friends, content, and
applications
“The POWER is in the PROCESS!”
Lani & Allen Voivod, co-owners of Epiphanies, Inc.
Social Marketing & Success Strategies for Entrepreneurs, Bold Brands, and Mission-driven Organizations
Page 2 of 2
Connect with us! @LaniVoivod | @AllenVoivod | @EpiphaniesInc | Facebook.com/AhaYourself | www.EpiphaniesInc.com
Checklist for Preparing to Use Social Media Channels in the Event of a Natural or Man-made Disaster
Setting up a specialized option?
Facebook: Start at http://www.facebook.com/groups to create a Secret Group
Twitter: Under "Settings," scroll down to find "Tweet privacy" option to create
a locked Twitter feed visible only to those you approve
Mobile access:
Facebook Profile: Start at https://www.facebook.com/editaccount.php and go
to the "Mobile" tab
Facebook Page: From your admin panel (reached by clicking "Edit Page"), look
for the "Mobile" tab
Twitter: Under "Settings," go to the "Mobile" tab
Back yourself up:
Facebook: Add an additional administrator for your Page
Twitter: Services like http://socialoomph.com allow you to give Twitter account
access without revealing account passwords
Alternatively, have a record of your social account usernames and passwords
that can be accessed and used by a trusted party in the event of a disaster
Monitoring options:
Start with Google Alerts: http://google.com/alerts
Use an app like http://HootSuite.com to monitor social streams
For larger businesses, upgrade to a social CRM tool like http://jitterjam.com
One more thing: Practice, practice, practice! These tools and resources aren't just
for disaster prep, they're great for day-to-day business, too. Get used to using them,
so you're fully prepared to use your social channels when disaster strikes!