social media - chapter 11
TRANSCRIPT
Chapter 11Best practices in social mediaFab 6 -- Libby.Nina.Deanna.Jayna.Aliesia.Karra
Mobile Media Smartphones + Tablets have major impact on social media.
Mobile Apps--
Show combination of interests, habits, and social connections that identify that person
Texts, Email, Facebook Messaging, Instagram DM, Direct Messages, Twitter, the list goes on and on
WHERE DO YOU CHAT THE MOST ON SOCIAL MEDIA????
Social media interests is high amongst journalist --Live tweet from a news event and create a summary of a curated list of the best engagement and information
--Send out links to stories across social media sites to drive traffic on websites
--Do we believe every story we read? Are news stories on social media Credible ??
Stories on Facebook/Twitter we share/retweet
But HOW MANY ARE ACTUALLY REAL????https://www.buzzfeed.com/jamiejones/if-instagram-existed-in-the-early-00s
Radio is Changing Podcasts
Spotify, Pandora = ways of sharing music with friends
Apps now have news + music
Everyone is on the go, these apps are their target
WHAT DOES EVERYONE LISTEN TO??
Radio is Changing
Podcasts
Spotify, Pandora =
ways of sharing music with friends
Apps now have news + music
Everyone is on the go, these apps are their target
WHAT DOES EVERYONE LISTEN TO??
Study from may 2015
Top Media Sites on Social MediaThe top 5 social media sites based on Facebook likes: The top 5 social media sites on
Twitter based on retweets:
BloggingSome people choose to blog individually using Wordpress, Blogger, Tumblr,etc. They have complete control over what content is posted
Professional bloggers such as people who work for the Huffington Post have to follow certain guidelines and publishing rules
Publications like the Chicago Tribune host a blog that promotes discussions within their community where people can submit their opinions on different issues anonymously.
Blogs for Public relations and social media MarketingPublishing blog posts online gives bloggers worldwide exposure allowing many people access to their content.
Creating a blog can be helpful for people looking for a job or simply to spread awareness
Helpful tools- Some Media sites have dashboards
- Sorts out the most relevant and important data in real time
- Ex: it may be important to track the top influencers on Twitter, which can be viewed from different perspectives
- Hashtags, audience size, mentions or linked website are easy way to track
- The sheer size of the internet makes it hard to track things
Helpful toolsTwitter is said to be more helpful for smaller companies with less access to mainstream media and have a desire to break through the clutter.
Social media best practices required community brand managers to hone content by utilizing social media metrics and analytics to gauge interaction responses and feed into future decisions.
Getting Ahead of Social Media Pack- The quality of the
response is what matters.
- What should you respond with???
- Social media tips
- Repeating motivational quotes
- Answering questions
- Promoting them to buy your product
Getting ahead of social packs- Six trends that emphasize growing social media use:
- Social media’s “meteoric rise in fluence”
- Mobile accounts for 15% of all internet traffic
- Older people like brands like Facebook while younger people use Snapchat and Instagram
- Facebook and Instagram work to get more clicks
- The sharing of photography (Pinterest and Instagram)
- Google+ expanded features and some brands experimented with it
Top free SOcial media monitoring tools1.Hootsuite
2.TweetReach
3.Klour
4.SocialMention
5.Twazzup
6.Addictomatic
7.HowSociable
8.Icerocket
9.TweetDeck
10.Reachli
Top maRKETING SOURCES FOR RE-TWEETS1.@barackobama
2.@jowyang
3.@darrenrovell
4.@guykawasaki
5.@jack
6.2@dannysullivan
7.@jeffbullas
8.@billclinton
9.@corybooker
10.@kimgarst
Twitter responses
Would you feel better if this happened to you?
Have you ever tweeted at a company????????????
PerilsAs social media does have the ability to backfire on a user, it can also do more damage than just something little as deleting your account.
Affect your job:
- Suspension
- Fire
- Legal Charges
Or worse, depending on the circumstances.
New business owners:
-Start off with using social media slow, begin to increase your amount of advertising on social media as the business grow.
-Taking advice from an experienced business owner would be the best way to succeed.
-If not social media can become time consuming and expensive if not handled properly.
PerilsBuilding your business can become very successful or a failure due to social media.
- Best way to involve your customers is a facebook page.
- Generate insight data weekly
- Make sure if you’re a business to keep your customers on social media happy by responding to comments
-positive or negative
IT, Collaboration, virtual teams and other trends★IT offers new ways to explore technological capabilities,
best practices and learning.
★Collaboration promotes creativity and encourages individuals to act in the interest of the larger good.
cont.★ The development
and refinement of best practices requires team collaboration and constant learning about new tools and ideas.
discussion Questions1.How do mobile devices and mobile-friendly platforms impact social media communication. What are the major changes and trends?
2.How do newspaper, radio and television journalists need to change to adapt to a social media environment? What are the potential rewards and risks?
3.What role may collaboration and teamwork play in improving the quality of social media and reinforcing best practices?