social media challenges corporate environment. traditional businesses can’t ignore it using small...

14
Social Media Challenges Corporate Environment

Upload: gerald-lambert

Post on 23-Dec-2015

212 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Social Media Challenges Corporate Environment. Traditional Businesses Can’t Ignore It  Using small business social media brings its own challenges of

Social Media ChallengesCorporate Environment

Page 2: Social Media Challenges Corporate Environment. Traditional Businesses Can’t Ignore It  Using small business social media brings its own challenges of

Traditional Businesses Can’t Ignore It

Using small business social media brings its own challenges of turning clicks into customers and this one old fashioned business is focusing on creating a distinct social media voice to meet that challenge.

- BBC News -

Page 3: Social Media Challenges Corporate Environment. Traditional Businesses Can’t Ignore It  Using small business social media brings its own challenges of

It’s Not as Simple as it Looks

Ted Rubin, social marketing strategist with content marketing firm Collective Bias, has earned a reputation as most followed chief marketing officer on Twitter. How does he do it? On a recent visit to Australia, Rubin spoke to a journalist about the secret to his success. He claims there are no tricks to his trade: just hard work, authenticity and lots of personal branding

- The Sydney Morning Herald -

Page 4: Social Media Challenges Corporate Environment. Traditional Businesses Can’t Ignore It  Using small business social media brings its own challenges of

Your Efforts are Being Ignored 

A recent study of Australian businesses found 70 percent offer social media channels for customer service. But only 31 percent of consumers are making use of them. Experts say the problem is outreach. Businesses must work harder to go to the social networks their customers use. They must engage as they would with any other communications tool.

-Dynamic Business-

Page 5: Social Media Challenges Corporate Environment. Traditional Businesses Can’t Ignore It  Using small business social media brings its own challenges of

There’s Too Much Noise

There is another reason small business social media is challenging. Making yourself heard above all the other social messages out there is difficult. The question becomes how to cut through all this noise to reach your customers. Small business owners should seek out areas where potential customers regularly communicate. They should cultivate customer communities that will spread the business’ brand and message to others

Page 6: Social Media Challenges Corporate Environment. Traditional Businesses Can’t Ignore It  Using small business social media brings its own challenges of

It’s a Huge Time Sink 

Make no mistake. Small business social media takes time. That usually means time taken away from something else equally important. A professional management company gives 10 suggestions that will allow you to get the benefits you need from social media while effectively managing the time required

-Forbes-

Page 7: Social Media Challenges Corporate Environment. Traditional Businesses Can’t Ignore It  Using small business social media brings its own challenges of

Mastery Remains a Challenge

There is another reason small business social media is challenging. Making yourself heard above all the other social messages out there is difficult. The question becomes how to cut through all this noise to reach your customers. Small business owners should seek out areas where potential customers regularly communicate. They should cultivate customer communities that will spread the business’ brand and message to others

-The Guardian-

Page 8: Social Media Challenges Corporate Environment. Traditional Businesses Can’t Ignore It  Using small business social media brings its own challenges of

It Requires Investment

Used effectively, small business social media is more powerful than advertising and has the “power of the personal,” says business blogger John Luciew. Still, every small business is different. Luciew takes us through one fledgling entrepreneur’s journey to make social media an integral part of her startup success.

- John Luciew-

Page 9: Social Media Challenges Corporate Environment. Traditional Businesses Can’t Ignore It  Using small business social media brings its own challenges of

You Just Don’t Have the Staff 

The majority of companies may not be hiring to deal with their small business social media needs. But having someone dedicated to the task is important. Experts say one option is delegating social media chores within your company. Make it the responsibility of the advertising or public relations team, for example.

-Charlotte Business Journal-

https://www.facebook.com/lfddecor?fref=ts

Page 10: Social Media Challenges Corporate Environment. Traditional Businesses Can’t Ignore It  Using small business social media brings its own challenges of

Public Relations Risks Abound

Last month, Jim Franklin, CEO for SendGrid Inc., lived every chief executive’s nightmare when a controversy involving his own “evangelist developer” Adria Richards, erupted on Twitter and then on Richards’ blog. The fiasco lead to the dismissal of Richards and an employee at another software company. The firings have also drawn criticisms highlighting the need for a better social media policy at the company to prevent future incidents

- Small Business Trends –

http://www.coca-colacompany.com/stories/online-social-media-principles

Page 11: Social Media Challenges Corporate Environment. Traditional Businesses Can’t Ignore It  Using small business social media brings its own challenges of

It Distracts From Important SEO 

You may already have an online presence. You may worry time spent on social media will distract your team from other important things. Your website needs SEO, for example. Tamara Weintraub, content marketing manager at ReachLocal, says there is no reason you can’t have both.

Small Business Computing –

Page 12: Social Media Challenges Corporate Environment. Traditional Businesses Can’t Ignore It  Using small business social media brings its own challenges of

Summary Traditional Businesses Can’t Ignore It

It’s Not as Simple as it Looks

Your Efforts are Being Ignored 

There’s Too Much Noise

It’s a Huge Time Sink

Mastery Remains a Challenge

It Requires Investment

You Just Don’t Have the Staff 

Public Relations Risks Abound

It Distracts From Important SEO

Page 14: Social Media Challenges Corporate Environment. Traditional Businesses Can’t Ignore It  Using small business social media brings its own challenges of

Q & A