Social Media Center of Excellence: Social Journeys with Aetna & Masco Lauren Vargas, Aetna Kim Bozich, Masco Ryan Strynatka, Salesforce

Ryan Strynatka Salesforce Marketing Cloud Chief Adoption Officer @strynatka

Goals – Presentation Overview

Hear from Aetna and Masco on the benefits of

having a Center of Excellence

Discover how Aetna and Masco defined success at their organizations

Learn tips from Aetna and Masco on how to

run a successful Center of Excellence

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Lauren Vargas Aetna Sr. Director of Digital Marketing @vargasl @aetna

Kim Bozich Masco eBusiness Process Manager @kimbozich @mascocorp

What does a Social Media Center of Excellence mean for

your business?

What was the single the largest obstacle you

overcame in your pursuit of a Social Center of Excellence?

For current and aspiring social marketers, what are the

benefits of having a COE?

What are some of the success metrics for your respective

organizations? Do you use C-SAT or NPS as an external

KPI?

Give us your top two or three "rules of the road" tips for operationally running a

successful COE.

Questions?

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