Objective: Driving Social Media Engagement

Client: Nissan TerranoAgency : MAGNON\TBWA

Agenda

• Create buzz around the unveiling of Nissan Terrano in social media space

• Awareness, information and conversations• Drive interaction, engagement and

participation• Harness the current Nisaan / Datsun

fanbase• Generate momentum online for Terrano that

can be sustained later on as well

Twitter Campaign

Day One (5 rounds of 1 hr each)

Twitter Campaign – Round 1

Twitter Campaign – Round 2

Twitter Campaign – Round 3

Twitter Campaign – Round 4

Twitter Campaign – Round 5

Day Two (5 rounds of 1 hr each)

Gratification

And more…

#TerranoBlockbusterShowcase Trends

India Delhi

Mumbai Bangalore

Nissan Trending

#TerranoBlockbusterShowcase Trending No. 1

#Terrano Trending No. 1

#TerranoBlockbusterShowcase Trends

#Terrano Trends

On Facebook

Massive traction on FB page

Cross Promotion

From Facebook to Twitter

Across FB and Twitter

Offline spill

Metrics so far…

• Generated around 10,000 conversations on FB around the campaign

• Around 700 fans participated in FB contests in less than 2 days

• More than 2600 invitations sent to friends for live webcast through FB

• Around 300 followers on Twitter in less than 48 hrs

• FB campaign reached to more than 7,00,000 fans …