Online Strategy:Online Contest

Offline OfferWorld Vegetarian Day Promotions

Event listings/PR

Overview

Online promotions of ‘World Vegetarian Day’.

An application was designed considering famous RajdhaniThali dishes & had asked our fans/followers to add theirflavour to them. (Timeframe - 3 Days)

Twitter contest was conducted to promote the offer atRajdhani Thali. (Timeframe - 9 hours)

Posting strategy was developed in order to promote ‘WorldVegetarian day’ & the contest. (Timeframe - 3 days)

The offer was listed on food review websites such asburrp.com, zomato.com, timescity.com, buzzintown.com, etc.

Posting Strategy

3 Posts were used to promote VEGETARIANISM

for 3 days before World Vegetarian Day.

These posts were Rajdhani Thali’s branded

posts.

The comments received where in support to the

day.

Contest Concept

Concept: Add your own flavour to the famous Rajdhani Thali dishes and stand a chance to win a +1 Rajdhani Thali voucher

Facebook Application

Entries received were 115+. 418 views on the application tab. 300+ application users.

Tab Icon

App usage

Tab Views

Before the contest

Teaser post before the contest.

The contest

Fans were excited to submit their entries. Eagerness to know the results on 1st October, 2012.

Announcement Of The Winners

3 Winners were announced on 1st October, 2012 i.e. World Vegetarian Day

Twitter Contest

New followers: 15+

Hashtag mentions: 120+

Mentions to the brand i.e. @Rajdhani_thali: 93%

Contest Timeframe - 9 hours

160+ tweets were generated

64,159 impressions of the hashtag, reaching an audience of 16,671

twitter users (source: www.hashtracking.com)

World Vegetarian Day Offer was also promoted (retweets were received)

#MyFavouriteVegetableIs

Offline Offer

Online promotion was done of the

voucher.

An user was required to take a print

out of the voucher & redeem the offer

at Rajdhani Thali outlets.

There were various queries about the offer.

Positive comments were seen on the offer.

The queries were addressed in the comments.

The offer had reached out to 4000+ fans on Facebook & went 5% viral as well.

The Event Listings(offer)

Event Details: Khandani Rajdhani, the kings of thali is celebrating

World Vegetarian Day with an exciting offer of having 1 thali and

getting another 1 for free.

Event listings were created on

Rajadhani celebrates World Vegetarian Day

http://chennaionline.com/City360/Food-Corner/20120729120744/Celebrate-World-Vegetarian-Day-at-Rajdhani.col

http://www.fnbnews.com/article/detnews.asp?articleid=32626&SectionId=1

http://www.buzzintown.com/bangalore/event--hearty-meal-rajdhani-restaurant-world-vegetarian/id--678182.html

http://www.newswala.com/India-National-News/Rajadhani-celebrates-World-Vegetarian-Day-18468.html

http://chefatlarge.in/listings/celebrate-world-vegetarian-day-with-a-hearty-meal-at-rajdhani-thali-restaurant.html

http://www.indiablooms.com/LifestyleDetailsPage/2012/lifestyleDetails280912c.php

Various releases were done about the offer on World Vegetarian Day.

Results

-Facebook: The contest helped to generate a buzz about World Vegetarian Day.

- The fans were asking about offers on this day. (1st October, 2012)

- New followers on Twitter.

- Good brand exposure on social media covering PR websites.

- The offer reached out to the audience.

- A curiosity was observed among the fans of Facebook. The offer was

announced 1 day before ‘World Vegetarian Day’.

Thank You

Follow at:

Facebook: www.facebook.com/RajdhaniRestaurants

Twitter: www.twitter.com/Rajdhani_Thali

Pinterest: www.pinterest.com/rajdhani

YouTube: www.youtube.com/rajdhanirestaurants