social media case study: krrish 3 first look
TRANSCRIPT
Krrish 3 First LookTwitter Trategy to unveil first look
A case study done by Dee’s http://www.facebook.com/ImDgtal
Date to launch 1st look
• Twitter page crated on 17th June• Hritik, Vivek & Priyanka update on their Twitter profile as well• 5k followers by 18th June
• ENGAGING PEOPLE: They keep asking questions & news updates on KRRISH• They celebrate “WORLD MUSIC DAY” too• How they create trending: Use every comment with “#Krrish3”
Chat with Krrish
• Revealed on 22nd Junewith facebook application link to
chat so …..
•Moral: They’re driving twitter traffic to facebook
• Winning Prize: Mobile (people always looking for something like this)
Tweeting & Breaking Bricks- I : Connect with twitter too
Tweet with #Krrish3firstlook Break Brick First look will be
launch
It’s a Time to Engage your Traffic by Hook ya Crook
Strategic plan of marketing can save money & time to create buzzz for upcoming flick
Engagement via Facebook & Twitter
45, 575 Likes, 2796 Shares, 1720 Comments
1668 Likes, 222 Shares, 84 Comments
Engagement via Facebook & Twitter
Creating Curiosity – Supported by Priyanka Chopra
Creating Curiosity – Energetic Tweets towards the goal
Tweeting & Breaking Bricks- II : Connect with twitter on RHS
Walking…..talking with Twitter on day of Launch
Keep engagement through ……give surprises…unique posts- Never forget “#Krrish3” & “chat link”
Chat with Krrish Begin…Countdown start…reveal poster
Chat with Krrish Begin…Countdown start…reveal poster
31 comment, 482 Likes, 126 shares in 34 minute
AWAIT IS OVER
300 + views with in few minutes of launching
Current social media campaign of Krrish3is due to its previous historical success flick Krrish & Koi Mil Gaya
On successful campaign….
References:
1. Twitter.com2. Facebook.com3. Youtube.com4. krrish-3.com
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