social media case study: how nasscom 10,000 startups is connecting with young entrepreneurs

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Page 1: Social Media Case Study: How NASSCOM 10,000 Startups is connecting with Young Entrepreneurs

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Page 2: Social Media Case Study: How NASSCOM 10,000 Startups is connecting with Young Entrepreneurs

The Backdrop

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NASSCOM 10,000 STARTUPS

• OBJECTIVE • To massively scale up the Indian Startup Ecosystem, the

National Association of Software and Services Companies

(NASSCOM) flagged off the 10,000 Startups program.

• The aim is to create of 10,000 tech Start-ups in India by 2023.

• OUR AIM• To transform NASSCOM from being perceived only as a group of

big corporate to an organization that is also for young

Entrepreneurs.

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About us

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FROG WALKS OUT

• WHO WE ARE • A digital creative agency specializing in web development, digital

engagement and mobile applications.

• Founded in 2011 by Kapil Dhawan and Arnab Chatterjee

• OUR MANDATE• Social media planning, design and execution for ‘NASSCOM for

Start-ups’.

• We help NASSCOM connect with the startup entrepreneurs in an

engaging, relevant and often in an interesting way.

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OUR STRATEGY- CAMPAIGN 1

• 60 DAYS BEFORE THE OFFICIAL LAUNCH

• Two months before the official launch of 10,000 Start-ups, we

created the official Facebook page.

• To resonate with entrepreneurs we used ‘The Dissuaders’- a

quirky comic strip that presents real life situations, faced by

start-up entrepreneurs daily.

• Results: For ‘NASSCOM 10,000 startups’ we had a fan following

of over 20 thousand before launch .

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OUR STRATEGY- CAMPAIGN 2

• 14 DAYS BEFORE THE LAUNCH

• Two weeks before the actual launch we started an online

activation program.

• Through the NASSCOM website, we invited Entrepreneurs to ask

question from Google CEO Eric Schmidt.

• Results: Over 200 entrepreneurs posted their questions online.

We qualified four best entries and they were invited to the

launch event to ask their questions.

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AND WE KEPT THE TRACTION ALIVE!

• 37 UNIQUE CONTENT CATEGORIES

• To keep this traction alive, we created a cool social media

campaign.

• In all, there are almost 37 different highly creative Content

Categories all designed to generate maximum engagement.

• It is thus, one of the most intensive Social media connect

programs driven by NASSCOM.

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TOP CONTENT CATEGORIES- START CUPS

• We wanted to share inspiring quotes with our audience.

• The creative route was Start Cups

• We share one start cup every Monday

• Results: Start Cups has a reach of over 10 thousand

entrepreneurs and we have received over 200 requests to make

them available offline.

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TO GIVE THE WEEK A PERFECT START

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TOP CONTENT CATEGORIES- SUCCESS SECRETS

• Quotes often inspire and are intended to create positive thoughts

in our minds.

• We thought of sharing quotes from living legends.

• The creative route was Success Secret!

• RESULTS: Success Secrets is one of the most shared social

Media series. Every post spans its reach to over 10 thousand

followers.

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WE WANTED TO SHARE THE WISDOM

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• We wanted to help in building skills.

• We believe, there is immense importance of learning from the

wisdom and mistakes of others.

• Diverse wisdom and repurposed articles has been incorporated

in nugget sized presentations on Slideshare.

• The presentations cover an array of topics that includes tips for

running a small business and raising funds.

• Results: Presentations have been viewed as many as 25

thousand times. This has also helped in reaching to a more

diverse audience.

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TOP CONTENT CATEGORIES- SLIDE SHARE PRESENTATIONS

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LESSONS FROM ENTREPRENEUR VISHAL GONDAL

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MOST COMMON WORDS USED BY STARTUPS

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THE REDBUS CASE STUDY

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• We wanted to give quick tips to an entrepreneur on skills they

utilize daily.

• We compiled information in form of a comic strip and Data Art

was made.

• Data Art covers topics ranging from tips on public speaking to

common mistakes by an entrepreneur as well as improving

productivity of a team.

• RESULTS: Every Data Art has reached over 500 entrepreneurs

and is shared over 40 times.

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TOP CONTENT CATEGORIES- DATA ART

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• There are many myths about startups that we hear regularly!

• We thought of starting a series called Jobs Vs Startups and This

is STARRRT- UP to help bust these myths and share a laugh!

• The tool… a trendy and often quirky comic strip!

• Results: Every post crosses a reach of more than 5 thousand

entrepreneurs.

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TOP CONTENT CATEGORIES- JOBS VS STARTUPS

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WE SHARED A LAUGH

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REALIZED ENTREPRENEURSHIP

IS DIFFERENT FROM JOBS…

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…AND SHARED

REWARDS OF BEING AN ENTREPRENUER

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• We understand that every entrepreneur has a social life too.

• So, we identified their most common social issues and gave

them quirky twist.

• Letters are the creative solution.

• Results: These letters have been shared over 100 times.

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TOP CONTENT CATEGORIES- LETTERS

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IDENTIFIED ISSUES…

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…AND GAVE IT A CREATIVE SOLUTION

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WHAT WE MANAGED TO DELIVER FOR NASSCOM

• We created a space for start-ups & entrepreneurs where

interesting conversations are shared and encouraged.

• Social media is the center of communication for NASSCOM for

Startups.

• NASSCOM succeeded in doing over 250 offline engagements,

with over 18,000 young entrepreneurs in over 15 cities.

• In this period, we have also gained a fan following of over 65

thousand.

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