social media canvass for crime prevention smile conference vancouver by scott mills
DESCRIPTION
The police can broaden their reach from one person/one door to many by thinking to patrol/canvass the virtual world simultaneously when walking the beat and/or conducting a door to door canvass in search of a suspect. By doing checkTRANSCRIPT
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“The Social Media Canvass For Crime Prevention”
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Healthy Relationships = Safe Communities
@OfficerVella Meets @Daniela_Aum
Social Media Is An Effective Tool IF YOU EAT THE CAKE!!!
#OccupyTO #OWS#SMiLEcon
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Key Messages
• Crimes can be PREVENTED if police engage on social media
• Crimes can be SOLVED quickly if police are engaged on social media
• Relationships between police officers and the community in social media are key to preventing and solving crime
• Anonymous Crime Stoppers programs led by community in partnership with police and media are integral to community safety.
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Relationships Are Key!Make It Memorable!
The Maple Syrup Game!• Make a new friend outside of the room
• Tweet “The State of NOW” & #SMiLEcon for an authentic Canadian MAPLE CANDY!!! :)
@TPAca @TPAAAca
@CPPOM @HeroesInLife
@TorontoPolice @GraffitiBMXCop
@CSIWorld
@1800222tips
@CanStopCrime
@WalkForJustice @UMOVEto
@SSENca
@TorontoBMX
BronteEvents
@Water4Tanzania
@ONGIA
@PreventGangs
@NoToGangsorg
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#SM | Purpose | ProcessPayoff | Potential 4 #LE
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“How Do We Do This?”“High Tech - High Touch”
@WardClapham• Purpose
• Process
• Payoff
• Potential
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BE A WITNESSCall The Police Directly Should Be
Encouraged• Need to put the officer name and
contact info out regularly – Both Telephone # and E-mail
• Emergency 911• Non-Emergency Police #
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Crime StoppersAnonymous Tips
PREVENT | Solve Crime
• Talk
• Type
• Text
• Facebook “Leave A Tip” Tab
• iPhone App
• Android App
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Purpose Social Media Canvass
• ID the suspect wanted for sex assault• Arrest suspect for sex assault• Warn other potential victims• Improve atmosphere of safety in area• Personal, caring message from officer • Direct access to viewing composite sketch• Direct access to viewing surveillance video• Continue the canvass online after club goers
have gone home
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Process
• Victim and composite artist meet to do sketch• Composite sketch released to media and
official police social media on Facebook and Twitter
• Video appeal of officer recorded and posted to Youtube - engaged on Facebook and Twitter
• QR Codes created via bit.ly • Flyer created by Crime Analyst
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Social Media Canvass“How To Do This”
• Social media canvass is dependent on relationships in social media of individual police officers
• Need officers with a following on Facebook and Foursquare of the target audience
• Those involved in gang prevention, school cops, and street cops are the best for this
• In Toronto ideal officers are the Community Response Unit officers in the downtown core known as 52 Division.
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Case Study #1Violent Sex Assault
• October, 2010 • Toronto Entertainment
District • Composite Sketch of
Suspect• Police canvass of the
area• Media Releases• Additional Police
Presence • *NEW* - A Social Media
Canvass!
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Composite Sketchby Toronto Police Artist
Jo OrsatiSuspect to ID
Sexual Assault
October, 2010
Toronto, Ontario
Canada
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Personal Appeal by Officer Youtube Video
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Surveillance Video of Suspect Posted to Official Police Youtube
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CompositeDescriptionContact Info
YoutubeFacebook
TwitterVideo of OICSurveillance
Video
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Toronto Ontario CanadaEntertainment District
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52 Division Toronto Entertainment District
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52 DivisionStreet Level Talking With People
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Facebook Places Check InsFoursquare Check Ins
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Introduction To Followers That Cop is “On Patrol” + Posting To Social Media
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Starting Out The Patrol “Having a Tea”
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Social Media Check Ins Keep Officers/Community Aware of New
Names Of Clubs
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Check Ins Allow Officers/Community To Know What Is Going On/Where
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Check In At Club Near Scene At Similar Time to Incident
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Foursquare Check In At Restaurant Near Scene
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Chatter About “Scene” on Street At Night Club
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Facebook Places Check InClub Near Scene
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Talking to Club OwnersFacebook Places Check Ins
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Virtual Canvass Leads To Positive Police-Community Interactions
The Next Day
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Facebook Places Check InMore Engagement Than Foursquare
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Benefit: Continue Virtual Canvas From Office
Videos of appeal posted days later
Different officers can participate
Community can/will assist
In social media
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Mothers Day Virtual Canvass Continues
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Virtual Canvass Continues At #SmileCon
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Virtural Patrol Leads To Community-Cop Connection
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Check Ins at Homicide Scenes + Follow Up With Community Appeal
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Homicide SceneCheck Ins Help Find Witnesses +
Solve Cases
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Face of Toronto PoliceHomicide Squad Social Media• Detective Sergeant Frank Skubic
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Toronto Police ServiceHomicide Squad Social Media
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IDEAS/ “Food For Thought”Balance Prevention | Solving Crime
Personal | Professional
Following Slides Are Points Of Interest From An Officer Who Has
Lived 8 Years of Professional Social Media Use
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Teamwork & Positive Attitude Social Media Key To Success• Thanks to our Corp Comm Team
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Graffiti Community BuildingYoutube.com/LegalGraffitiArt
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“TRUST Cops/Kids/Community”BMX | Youth EngagementYoutube.com/TorontoBMX
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Personal | Professional | Cops | Social Media @DaveMarcus
“Establish Your Own + Family’s Comfort Level”
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Relationships / TechnologyPrevents | Solves Crimes
InternetViolencePrevention.com
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Community | PoliceWorking Together For Success & Safety
@SSENca #livenow
SSEN.ca | @SSENca | Facebook.com/SSENca
TY Laurie! @lawscomm {*Hugs*} #smilecon
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Positive Relationships Are Key To Community Safety
WorldwideFOCUS YOUR *ROI* ON
RELATIONSHIPS
AND …… EAT THE CAKE!!!!!
“Be safe & know that you are loved and appreciated. We are here to serve & protect each other” @Daniela_Aum