social media canvass for crime prevention smile conference vancouver by scott mills
DESCRIPTION
The police can broaden their reach from one person/one door to many by thinking to patrol/canvass the virtual world simultaneously when walking the beat and/or conducting a door to door canvass in search of a suspect. By doing checkTRANSCRIPT
“The Social Media Canvass For Crime Prevention”
Healthy Relationships = Safe Communities
@OfficerVella Meets @Daniela_Aum
Social Media Is An Effective Tool IF YOU EAT THE CAKE!!!
#OccupyTO #OWS#SMiLEcon
Key Messages
• Crimes can be PREVENTED if police engage on social media
• Crimes can be SOLVED quickly if police are engaged on social media
• Relationships between police officers and the community in social media are key to preventing and solving crime
• Anonymous Crime Stoppers programs led by community in partnership with police and media are integral to community safety.
Relationships Are Key!Make It Memorable!
The Maple Syrup Game!• Make a new friend outside of the room
• Tweet “The State of NOW” & #SMiLEcon for an authentic Canadian MAPLE CANDY!!! :)
@TPAca @TPAAAca
@CPPOM @HeroesInLife
@TorontoPolice @GraffitiBMXCop
@CSIWorld
@1800222tips
@CanStopCrime
@WalkForJustice @UMOVEto
@SSENca
@TorontoBMX
BronteEvents
@Water4Tanzania
@ONGIA
@PreventGangs
@NoToGangsorg
#SM | Purpose | ProcessPayoff | Potential 4 #LE
“How Do We Do This?”“High Tech - High Touch”
@WardClapham• Purpose
• Process
• Payoff
• Potential
BE A WITNESSCall The Police Directly Should Be
Encouraged• Need to put the officer name and
contact info out regularly – Both Telephone # and E-mail
• Emergency 911• Non-Emergency Police #
Crime StoppersAnonymous Tips
PREVENT | Solve Crime
• Talk
• Type
• Text
• Facebook “Leave A Tip” Tab
• iPhone App
• Android App
Purpose Social Media Canvass
• ID the suspect wanted for sex assault• Arrest suspect for sex assault• Warn other potential victims• Improve atmosphere of safety in area• Personal, caring message from officer • Direct access to viewing composite sketch• Direct access to viewing surveillance video• Continue the canvass online after club goers
have gone home
Process
• Victim and composite artist meet to do sketch• Composite sketch released to media and
official police social media on Facebook and Twitter
• Video appeal of officer recorded and posted to Youtube - engaged on Facebook and Twitter
• QR Codes created via bit.ly • Flyer created by Crime Analyst
Social Media Canvass“How To Do This”
• Social media canvass is dependent on relationships in social media of individual police officers
• Need officers with a following on Facebook and Foursquare of the target audience
• Those involved in gang prevention, school cops, and street cops are the best for this
• In Toronto ideal officers are the Community Response Unit officers in the downtown core known as 52 Division.
Case Study #1Violent Sex Assault
• October, 2010 • Toronto Entertainment
District • Composite Sketch of
Suspect• Police canvass of the
area• Media Releases• Additional Police
Presence • *NEW* - A Social Media
Canvass!
Composite Sketchby Toronto Police Artist
Jo OrsatiSuspect to ID
Sexual Assault
October, 2010
Toronto, Ontario
Canada
Personal Appeal by Officer Youtube Video
Surveillance Video of Suspect Posted to Official Police Youtube
CompositeDescriptionContact Info
YoutubeFacebook
TwitterVideo of OICSurveillance
Video
Toronto Ontario CanadaEntertainment District
52 Division Toronto Entertainment District
52 DivisionStreet Level Talking With People
Facebook Places Check InsFoursquare Check Ins
Introduction To Followers That Cop is “On Patrol” + Posting To Social Media
Starting Out The Patrol “Having a Tea”
Social Media Check Ins Keep Officers/Community Aware of New
Names Of Clubs
Check Ins Allow Officers/Community To Know What Is Going On/Where
Check In At Club Near Scene At Similar Time to Incident
Foursquare Check In At Restaurant Near Scene
Chatter About “Scene” on Street At Night Club
Facebook Places Check InClub Near Scene
Talking to Club OwnersFacebook Places Check Ins
Virtual Canvass Leads To Positive Police-Community Interactions
The Next Day
Facebook Places Check InMore Engagement Than Foursquare
Benefit: Continue Virtual Canvas From Office
Videos of appeal posted days later
Different officers can participate
Community can/will assist
In social media
Mothers Day Virtual Canvass Continues
Virtual Canvass Continues At #SmileCon
Virtural Patrol Leads To Community-Cop Connection
Check Ins at Homicide Scenes + Follow Up With Community Appeal
Homicide SceneCheck Ins Help Find Witnesses +
Solve Cases
Face of Toronto PoliceHomicide Squad Social Media• Detective Sergeant Frank Skubic
Toronto Police ServiceHomicide Squad Social Media
IDEAS/ “Food For Thought”Balance Prevention | Solving Crime
Personal | Professional
Following Slides Are Points Of Interest From An Officer Who Has
Lived 8 Years of Professional Social Media Use
Teamwork & Positive Attitude Social Media Key To Success• Thanks to our Corp Comm Team
Graffiti Community BuildingYoutube.com/LegalGraffitiArt
“TRUST Cops/Kids/Community”BMX | Youth EngagementYoutube.com/TorontoBMX
Personal | Professional | Cops | Social Media @DaveMarcus
“Establish Your Own + Family’s Comfort Level”
Relationships / TechnologyPrevents | Solves Crimes
InternetViolencePrevention.com
Community | PoliceWorking Together For Success & Safety
@SSENca #livenow
SSEN.ca | @SSENca | Facebook.com/SSENca
TY Laurie! @lawscomm {*Hugs*} #smilecon
Positive Relationships Are Key To Community Safety
WorldwideFOCUS YOUR *ROI* ON
RELATIONSHIPS
AND …… EAT THE CAKE!!!!!
“Be safe & know that you are loved and appreciated. We are here to serve & protect each other” @Daniela_Aum