SOCIAL MEDIA BUZZ GOING INTO WIMBLEDON 2019

Credit: Adventure Bagging

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It’s that time again, tennis fans! Wimbledon 2019 is upon us. As the most prestigious of the four “Grand Slam” tournaments, Wimbledon garners a lot of attention each year. From John McEnroe’s famous “You cannot be serious!” outburst in 1981 to Andy Murray outlasting the field in 2013 to become the first British champion at Wimbledon in 77 years, it seems like each year brings about an interesting storyline.

Here at Cogent Infotech, we’ve turned our digital “ears” - our advanced social listening algorithms and artificial intelligence - toward Wimbledon 2019 to see what people online are talking about.

SOCIAL INTERACTION TIMELINELooking at the graph below, you will see six major spikes in conversations. Not coincidentally, these increases line up with news about the tournament.

WIMBLEDON, JUNE 2019 CONVERSATIONS

Mentions PostsPotential

ImpressionsNet

Sentiment

247,105 222,581 8,496,964,157 49%

Injured fan favorite Andy Murray

announced that he may compete

in the doubles competition.

Rafael Nadal respectfully voiced his disapproval of Wimbledon’s unique seeding formula, which

resulted in elevating Roger Federer to the no. 2 seed, considering his

history on the grass-court

Fran Jones, 18, of Great Britain earned a spot in the tournament. This

promising young player was born with the genetic disorder Ectrodactyl Ectodermal Dysplasia (EEC) and has

only eight fingers and seven toes.

John McEnroe

Andy Murray

3 Jun 10 Jun 17 Jun 24 Jun

Positives & N

egativesP

osts

& M

entio

ns

-10k

0

10k

20k

-20k

0

20k

40k

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MOST SPOKEN ABOUT RIVALRIESSince 2002, there have only been four men’s players who have won Wimbledon: Novak Djokovic (Serbia), Rafael Nadal (Spain), Roger Federer (Switzerland) and Andy Murray (Scotland). With Andy Murray sitting out this year’s singles competition, that leaves the other three to battle it out in rivalry matches. According to our research, the most anticipated of these matches are:

Outside the top 3 most anticipated rivalries, we also noticed mentions on Rafael Nadal and Nick Kyrgios. A potential second round encounter between these two rivals is anticipated as Nick beat Nadal in the Mexican open this February. People are wanting Nick Kyrgios to lose and get a reality check for his un-sportsmanship attitude on the court.

HEAD TO HEAD

RAFAEL NADAL ROGER FEDERER

HEAD 2 HEAD

4,584 Conversations

NO OF WINS1 2

This is one of the greatest rivalries in tennis history, so it’s no surprise it’s on top of the list. Nadal and Federer

have only faced each other three times in Wimbledon, with Federer maintaining a 2-1 win advantage.

HEAD TO HEAD

RAFAEL NADAL NOVAK DJOKOVIC

HEAD 2 HEAD

3,150 Conversations

NO OF WINS1 2

Although the two have faced each other over 50 times in their careers, they have met only three times at Wimbledon. Nadal looks to even

up the record this year, as Djokovic enjoys a 2-1 match lead.

HEAD TO HEAD

ROGER FEDERER NOVAK DJOKOVIC

HEAD 2 HEAD

3,194 Conversations

NO OF WINS1 2

Again, these two elite competitors have faced off at Wimbledon three times, with Djokovic winning two

out of the three matches.

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MOST-MENTIONED MEN’S SINGLES PLAYERS’Our social data shows who the most popular players are leading up to the tournament.

ANDY MURRAY 8,379Mentions

y Not competing in the singles competition due to a hip injury

y Still dominated mentions by leaving the door open for competing in doubles matches

y Only British champ since 1936

ROGER FEDERER 5,357Mentions

Still going strong at the age of 37, an unheard accomplishment in Tennis

RAFAEL NADAL8,630Mentions

Coming off of a big win at the French Open, Nadal is looking to capture the third Wimbledon title of his illustrious career.

NOVAK DJOKOVIC5,361Mentions

y Defending Wimbledon champion

y Falls well below the top three in mentions but his game is not to be underestimated

Rafael Nadal

Andy Murray

Novak Djokovic

Roger Federer

Kevin Anderson

Stefanos Tsitsipas

Dominic Thiem

Alexander Zverev

Stanislas Wawrinka

John Isner

24%

24%

15%

15%

5%

4%

3%

3%

3%

2%

TOP MEN’S PLAYER MENTIONS

MOST-MENTIONED MEN’S SINGLES PLAYERS’

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MOST-MENTIONED WOMEN’S SINGLES PLAYERS’

SERENA WILLIAMS4,009Mentions

y A household name with mass appeal.

y While still recovering from an injury and getting back into playing shape after having a baby, Williams is still the player to beat this year.

ANGELIQUE KERBER2,089Mentions

y German, current Women’s Wimbledon Champion, with 3 Grand Slam titles under her belt

y Recovering from her ankle injury, after missing out on the clay tournaments, she isn’t expecting much from this years Wimbledon

PETRA KVITOVA 2,734Mentions

y Czech player who has already won Wimbledon twice before.

y Unfortunately, it is unknown whether she can compete, due to an arm injury.

ASHLEIGH BARTY 1,750Mentions

y Australian, ranked no 2, won her maiden Grand Slam title at the French Open last month

y If she becomes no 1 after winning Wimbledon, she will be the first Australian woman to do so in 45 years

Serena Williams

Petra Kvitova

Angelique Kerber

Ashleigh Barty

Simona Halep

Naomi Osaka

Karolina Pliskova

Kiki Bertens

Elina Svitolina

Ashleigh Barty

28%

19%

14%

12%

10%

7%

4%

3%

2%

1%

TOP WOMEN’S PLAYER MENTIONS

MOST-MENTIONED WOMEN’S SINGLES PLAYERS’

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BUZZ AROUND WEATHER CONDITIONS

The weather is always a hot topic on social media, and it may shape Wimbledon this year. Great Britain is currently in the middle of a heat wave that is expected to continue throughout the summer. This should actually help players, especially the women’s competitors, as a new rule gives them more opportunity for water breaks when the temperatures climb to above 30 degrees Celsius.

TOP SPONSORS MENTIONED

As the premier tennis tournament, Wimbledon attracts a great number of sponsors. Here are a few that have garnered the most mentions online.

PREDICTION FOR WIMBLEDONOf course, people on the internet love attempting to predict the outcome of this major tournament. We’ve found the most people predicting the following.

This company has sponsored the prestigious

Pre-Wimbledon grass tournament held at The Queen’s Club, London.

This well-known law firm in the United

Kingdom is sponsoring tennis education events

associated with Wimbledon before the event.

An electronics company based in China with a recent history of

partnerships with sporting events such as the World

Cup and Wimbledon.

The tech giant has sponsored the

tournament for over 30 years.

WINNER PREDICTIONS MEN

NOVAK DJOKOVIC ROGER FEDERER RAFAEL NADALNOVAK DJOKOVIC ROGER FEDERER RAFAEL NADAL

MEN’S SINGLE WINNERS: It should come to no surprise to anyone

reading this article that the most predicted winners of the singles

competition are Novak Djokovic, Roger Federer and Rafael Nadal.

7©2019 | Property of Cogent Infotech

HOW SOCIAL LISTENING CAN SERVE UP SUCCESS

Here at Cogent Infotech, we specialize in researching what consumers are thinking about your brand. If you would like to have in-depth customer knowledge that can be used to tailor the launch of your next event or product, contact us today to schedule a consultation. We help make the big picture clearer for your brand, and offer actionable plans to harness this information for future success.

Stay tuned for our next insight and connect with us on social@cogentinfo.com

WINNER PREDICTIONS WOMEN

SERENA WILLIAMS NAOMI OSAKASERENA WILLIAMS NAOMI OSAKA

WOMEN’S SINGLE WINNERS: The current popular opinions center

on either Serena Williams or Naomi Osaka taking home the Venus

Rosewater Dish.