social media bus case
DESCRIPTION
The purpose of this presentation is to show the steps that were required in order to implement social media into emergency operations, following project management, social media, and business analysis processes.TRANSCRIPT
Emergency Management BC a Social 2.0 Business Case
AgendaAgenda
• Successful launch•Changes/adjustments•Content additions•Reports
Approach
Phases
Challenges Issues
Solutions
Primary Successes
Designing The Engagement Process
• Successful launch•Changes/adjustments•Content additions•Reports
ApproachApproach
PhasesPhases
Outcomes•Business Case•Current Data•Trends•Implementation Plan•Risk Assessment•Stakeholder analysis•Cost Benefit Analysis•Go/No Go Decision
Phase 1- DiscoveryPhase 1- Discovery
Outcomes•Tools Determination •Budget and time-line
•Tool Requirements defined•Staffing and Resource plan•Communications strategy
•Start of content + design plan
Phase 2- PlanningPhase 2- Planning
Phase 3 & 4Phase 3 & 4
Challenges & Issues Challenges & Issues
Solution 1Solution 1
Solution 2 – Policy & New ResourcesSolution 2 – Policy & New Resources
Assistant Deputy Minister /Fire and Emergency
Management Commissioner(Rebecca Denlinger)
Communications DirectorGovernment Communication and
Public Engagement(Robert Pauliszyn)
Manager, Strategic CommunicationsEMBC Position
(Vacant – New Position)
Manager, CommunicationsGovernment Communication and
Public Engagement(Julianne McCaffrey)
Senior Operational Online Communications Officer
Government Communication and Public Engagement
(Vacant)
Senior Operational Online Communications Officer
Government Communication and Public Engagement
(Vacant)
Currently a Senior Public Affairs Officer
Executive DirectorEmergency Coordination – Operations
(Chris Duffy)
Assistant Deputy MinisterGovernment Communication and
Public Engagement(Kelly Gleeson )
Executive Director , Support ServicesGovernment Communication and
Public Engagement(Primrose Carson)
Online CommunicationsGovernment
Communication and Public Engagement
(includes EM Info BC)
EMBC Communications (Online and Conventional )
**NOTE: This Organizational chart reflects normal business operations
Emergency Management BCProposed Communications Section Organizational Chart
Solution 3 : New ToolsSolution 3 : New Tools
SuccessesSuccesses
The 2011/12 Ministry Specific Technology and Transformation Instructions direct the Ministry of Public Safety and Solicitor General to, “Plan for social media for emergency management and disaster response.”
So far we have Executive Agreement on the:•Vision, Goals and Objectives•Business Plan•Communications Strategy •Business Processes•Tools
To make this come to life requires…Resources
Q/AQ/A
Thank you
Questions?
Outcomes•Analytics
•Issues Escalation Plan•Monitoring Strategy
•Stakeholder Integration Strategy
And Then What Happens……Phase 3And Then What Happens……Phase 3
Outcomes•Ongoing Content Plan
•Report templates•Archive and Records
Approach•Lessons Learned built
into @Work
And Then What Happens……Phase 4And Then What Happens……Phase 4