social media brownbag
TRANSCRIPT
Nice to Meet You!
Brian Pagels Manager of Growth & Management
Suzanne Rainey Digital CommunicaFons Strategist
A Little About Us
Get to know us…
Founded: 1996
Staff: 55 staff in Alexandria, SeaMle, San Francisco
Expertise: Web Strategy, User Experience, Web and Mobile
Development, Drupal
Experience: More than 1,500 projects for more than 500
clients
Services
Digital Strategy Smart technology decisions. Every Fme.
User Experience and Design BeauFful. Usable. Simple.
Web and Mobile Development Open source, rock solid.
Growth & Management Digital markeFng and improvement.
Growth & Management Services ! OperaFonal Strategy
! Social Media Strategy
! Online Engagement & Community Management
! Online MarkeFng & SEO
! Web AnalyFcs
! Website Improvements
! Maintenance & Monitoring
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We win awards
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Agenda
• Social Media at Home – Join the conversa5on
• Social Media Abroad – Impact on the ground
• Blogs
• Listening Cycle – Strategy home and abroad
• Open Discussion
Social Media at Home – Join the Conversation
)
Just pieces of a puzzle
Online Presence
Online Presence Framework
• Home Base –Priority 1 (50% of your Fme budget)
– “Social” porFon of your hosted presence
• Outposts – Priority 2 (40% of your Fme budget)
– Key social sites that you acFvely parFcipate in
• Passports – Priority 3 (10% of your Fme budget)
– Profiles on lower priority social sites
– Mostly to listen, occasionally parFcipate • Note: Presence management framework derived from original work by Chris Brogan
Why Facebook Matters • Most visited site on the Internet
• 901 million monthly acFve users
• 80% outside U.S. and Canada
• 526 million daily acFve users
• 3.2 billion ‘Likes’ and Comments daily
• 125 billion friend connecFons • Largest photo repository • Available in over 70 languages
Who uses it?
• Skews female, younger
• Growing fast among 35+ and 55+
Social Media Abroad- Make an impact
MXit
• African social network
• Started in 2003, as a free mobile messaging system.
• Africa’s largest social network.
MYMsta • Created by loveLife, paMerned on Mxit success
• AdverFsed heavily on Mxit
• Forums with job advice, & emoFonal support for young South Africans
• Dedicated to youth
empowerment and HIV
PrevenFon hMp://www.mymsta.mobi/
Opinion Leaders
The Blog as the Focal Point
Sandro Rosell – President of Barcelona Football Club – wrote
blog, and tweets it.
Listening via Social Media
The Listening Cycle
First Answer: Why are you engaging?
• To stay informed
• Reach out to audience
• Discover problems & opportuniFes
• Monitor MSH/project menFons
Lithium Scan: Relative Volume
Lithium Scan: “Health” Share of Voice
The Social Web Opportunity
State of the Union Address Social Media Integration
BEFORE – Build Buzz, Interest, and Awareness
DURING – Broadcast through Integrated, Interactive Media.
Starting now, ask questions for the Vice President and administration officials on Twitter using the hashtags #SOTU and
#WHchat.
Follow the whole interview on Twitter live through the @gov handle. The Vice
President's responses will be tweeted from the @VP account.
AFTER – Citizen Involvement and Engagement
CONTENT STRATEGY– Multimedia approach to understanding the key messages of the speech and engaging in the event.
The White House and Google said that 227,000 users sent in 133,000 questions and cast 1.6 million votes to determine which of the questions will be asked of
Obama.
The event was broadcasted via a video stream on the White House’s Web site,
Google+ Hangout page and the YouTube channel.
AFTER – Citizen Involvement and Engagement
Thank you!