Presented by

Marketing & Business Development Manager – Brandy Alvarado

How to become a LinkedIn Pro

Intro new Linkedin Platform

Seg way into Personal Brand…..

https://business.linkedin.com/marketing-solutions/blog/best-practices--thought-leadership/2016/5-free-ways-to-

build-your-personal-brand-on-linkedin

New LinkedIn Look – started jan 19, and will fully roll out by May. Look hadnt been refreshed since 2012. Part of

the Microsoft purchase. new features being replaced and repositioned. Made to look more like Mobile app version.

https://www.fastcompany.com/3067324/innovation-agents/linkedins-major-makeover-is-designed-to-make-you-

want-to-actually-use-link

“designers wanted the new version to feel less like work.”

In this redesign, you now have one single search box at the top of every LinkedIn page to find People, Jobs,

Companies, Groups and Schools. Searching for Posts will also be coming soon.

https://blog.linkedin.com/2017/january/19/how-to-make-the-most-of-the-new-linkedin-search

Team the newest version of Linkedin is quirky. In this redesign, you now have one single search box at the top of

every LinkedIn page to find People, Jobs, Companies, Groups and Schools. Searching for Posts will also be

coming soon. A lot of the stuff that used to be in the main navigation can only be found by “SEARCHING” ----

Companies, Posts, etc…

Part pf the Microsoft purchase was a request to refresh since it hadn’t been since 2012. LinkedIn Blog says,

“Designers wanted the new version to feel less like work. And more fun like Facebook”

The Major Changes

1.Overall Layout of the Homepage

•Positioning of summarized profile

•Redesigned feature Icons

•Repositioning of ‘Publish an article’ and ‘Share an article, photo’ features

•Colour Theme

2.Your Profile (Viewing and Editing It)

•Renaming of section to ‘Me’ section

•Renaming of the Profile section

•Reduced number of characters in Profile Summary

•Bare URLs for linked articles and content

•New ‘Views’ section

3.Your Connections

•Renaming of section to ‘My Network’

•No sorting or tagging feature

•Reduced number of tags to use

4.Search Options and Filters

•The Advanced Search feature is gone

•Deeper filters have been removed

5.The New ‘More’ Section

•Renaming of section to ‘More’ section

•More features in one place

6.Your Notifications

•Bigger space for notifications

7.Other Features

1. Core Conditioning- Complete your Profile!

2. Endurance – Connect With Everyone

3. Guns & Ammo – Content…What to Post

4. Muscle Toning – Engaging and Responding

5. Combat - Check Who’s Viewed Your Profile

6. Heavy Lifting – Sharing Content

7. Self Awareness – Catching Up with Your Contacts

8. Target Practice – Commenting Like a Pro

9. Special Weapons – Apps that Connect w/LinkedIn

10. The Cool Down - Take Aways

According to Statistica.com, LinkedIn

has more than 467 MILLION

Users in over 200 Countries

Why do I need LinkedIn?

• To build relationships

• Show you’re a thought leader by sharing

your expertise.

• Find and hire the right talent.

• Tell your company’s story.

• Find partners.

• Promote company’s events, and purpose.

• Keep you and your company top of mind.

= SELLING !!!

Used as part of an overall Inbound

Marketing Strategy to

ATTRACT, CONVERT,

CLOSE, AND DELIGHT

our customers.

So… How do I do that?

Complete Your Profile!

Core Conditioning – Complete your Profile Challenge

Other things I should add

Core Conditioning – Complete your Profile Challenge

2. Your Headline – catchy, searchable, and use

keywords

Core Conditioning – Complete your Profile Challenge

This Blue space is PRIME Real Estate use it !!!!!!

Core Conditioning – Complete your Profile Challenge

4. Fill out CONTACT info completely!

5. Website – customize for searchable terms rather

than company name. Use OTHER and Customize!

Core Conditioning – Complete your Profile Challenge

6. Summary – write in first person, use keywords,

speak to your targeted audience, add a video

7. Skills & Expertise – load up on keywords

8. Projects – highlight free downloads, reports, whitepapers,

9. Work History- load with keywords for searchability

Core Conditioning – Complete your Profile Challenge

10. Recommendations - important for

credibility.

11. Volunteer – a way to show similar interests

12. Honors/Awards – show those achievements!

13. Groups – join industry specific, try for 50+

groups, and post weekly.

Thank u!

Connect with Everyone!

Research shows that your acquaintances, not

your close friends, are who introduce you to

new ideas and opportunities. If you think about

it, this makes sense… your friends travel in the

same social circles as you, and are exposed to

the same information. Social power comes

from your “strong, weak ties” or the

acquaintances that introduce us to worlds in

which we do not belong.

The Number of

“FOLLOWERS” you have

does not make you better.

Quality? Or

Quantity??

Should I Connect with Everyone ???

What to Post?

Social Media Post and Content Ideas

“Everything’s already been thought of."

"I don't even know where to start."

"I’m just not a creative person.”

NO!!!!

1. Infographics, Stats, & Data

2. Interactive Content – Videos, moving images, etc

3. Things that trigger EMOTIONS – think joy, interest,

anticipation and trust

4. Content with IMAGES

5. Lists – think Top 10 Reasons why People like ???

6. Newsworthy Content

= Reasons why

POSTING is

POWERFUL!

Engage and Respond

Engage and Respond

Check Who’s Viewing Your Profile

Check out Who’s Viewing Your Profile

This can be fun, or weird, or IDK …depending on who’s looking.

But one thing to ask is WHY????

Stalker!

Past

Co-Worker

Wonder what

she does? Out of fairness, I

looked at him first…

Anonymous?

ERRRRR!!

Share Content

10 Most Shareable WORDS to use:

1. Developed

2. Created

3. Software

4. New technology

5. Won

6. Professional

7. Under Budget

8. Questions

9. Jobs

10. Launches

Share Content

Where can I share content from?

Catch up with your contacts

Catch Up with Your Contacts

Ok, I want to connect.

How do I do that without sounding like a total Dork?

Personalize Every

Connection Request!

Comment Like a Pro

1. READ the post

2. Leave a thoughtful or engaging Comment

3. Comment and mention other Commenters

4. Mention the Author

5. Ask a question to keep

conversation going

Comment like a Pro

Apps that partner with LinkedIn

LinkedIn Lookup

o FREE | Find anyone QUICK

Lynda.com

o FREE | Learn new skills, with

unlimited access

SlideShare

o FREE | Professional Knowledge,

well presented via presentations,

infographics and videos

LinkedIn Groups

o FREE | LinkedIn Groups on steroids

LinkedIn Pulse

o FREE | A daily News Digest

aggregator

Apps that Partner with LinkedIn

Take Aways

Take-Away Tips

1. Make sure you’ve added Professional Skills

2. Promote Past Projects

3. Share your Honors, Awards, & Certifications

4. Join and highlight your Groups

5. Publicize your interests

6. Make sure you have a professional picture

7. Turn off profile activity updates

The Cool Down – Take Aways

More Linked Resources:

5 Ways to Get More LinkedIn Leads

5 FREE Ways to Build Your Personal Brand on LinkedIn

19 Steps To Social Selling On LinkedIn

3 Steps To an Effective LinkedIn Relationship Building Strategy