social media bootcamp-grosocial presentation-zach mangum
Post on 18-Oct-2014
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Social Media Bootcamp 2013 Zach Mangum-GroSocial Presentation How to Build & Develop and Engaging Social AudienceTRANSCRIPT
![Page 1: Social Media Bootcamp-GroSocial Presentation-Zach Mangum](https://reader034.vdocuments.us/reader034/viewer/2022051512/544322c7afaf9feb098b488c/html5/thumbnails/1.jpg)
Social Lead GenerationA Practical Approach to Social ROI
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
![Page 2: Social Media Bootcamp-GroSocial Presentation-Zach Mangum](https://reader034.vdocuments.us/reader034/viewer/2022051512/544322c7afaf9feb098b488c/html5/thumbnails/2.jpg)
@zachmangumCo-founder & CEO of GroSocialVP at InfusionsoftMarried, three kidsUtah native
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
![Page 3: Social Media Bootcamp-GroSocial Presentation-Zach Mangum](https://reader034.vdocuments.us/reader034/viewer/2022051512/544322c7afaf9feb098b488c/html5/thumbnails/3.jpg)
Founded in 2010Acquired by Infusionsoft in 2012
40,000+ SMBs using our platformSocial lead gen for small businesses
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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Imagine this...
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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POLL: Raise your hand if your business would benefit from having a
larger email list.
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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2009
2011
2012
Today
“It’s all about being on social media”
“It’s all about having lots of followers”
“It’s all about engagement with social media”
“It’s all about relationships on social media”
A Brief Social Media Marketing History
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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The Great Social Media Cop Out
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
Really?
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WHAT?
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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Do you really need a team dedicated to having
“nice conversations” with people?
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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“Being on social media”“Having lots of followers”“Engaging your followers”
“Building relationships”don’t pay the bills!
The Problem
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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New Customers Do
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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Social Media MARKETING
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
Social Media Customer Service?or
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marketing (‘mar-ket-ing)
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
1. the act or process of selling or purchasing in a market2. the process or technique of promoting, selling, and
distributing a product or service
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The Sales Process
Leads
HotLeads
Fans
Promote
Nurture
Revenue
email, phone, etc.
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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Why do you visit Facebook?
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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Watch videos/photos
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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Get Inspired
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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Get the news
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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Goof off
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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Follow us on Twitter @GroSocial
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Which means…You have to be more interesting
than that stuff
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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HOW?
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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PROMOTIONSCONTESTS
SWEEPSTAKESGIVEAWAYS
...or other special offers
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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WHY RUN A PROMOTION?
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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They Work!
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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The #1 reason why consumers interact with businesses on Facebook is to:
Enter into a CONTEST
Enter a PROMOTION
Claim an OFFER
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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Follow us on Twitter @GroSocial
In other words…
as
are to
Bruce DickinsonMore
Cowbell
is to
PROMOTIONS FACEBOOK USERS
Best Tweet gets a Chromebook: #SocialLeadGen
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They’re fun & more memorable
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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A FEW TIPS...
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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CHOOSE A PROMO TYPE(This part can be hard)
SweepstakesSimple GiveawayCoupon OfferLike-GatePhoto ContestVideo ContestMulti-Page Like Gated Photo Contest
Yes, there is such a thing
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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1. PROMO DURATION
KEEP IT TO 10-14 DAYSTRUST ME!
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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2. MAKE THE GIVEAWAY ITEM GOOD UNIVERSALLY INTERESTING
TARGETED (BUT NOT OVER THE TOP)BE AS GENEROUS AS YOU CAN
CONSIDER EVENTS, LOCALIZED PRIZES and/or EXPERIENCES
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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3. REQUIRE A LIKE, EMAILstrongly encourage SHARING
Get the “subscriber”
Get the “lead”
Get the “virality”
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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4. PLAY ON TRENDS
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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5. DO THEM OFTEN
1 2 3 4 56 7 8 9 10 11 1213 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30 31
OFTEN = FUN
MORE PEOPLE WILL EXPECT IT FROM YOU
GIVE PEOPLE A REASON TO COME BACK
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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USE A THIRD PARTY APP1.
A FEW MORE TIPS
KEEP IT SIMPLE2.
CLEAR CALL-TO-ACTION3.
IMAGE-HEAVY, LIGHT ON TEXT5.
FEWEST STEPS POSSIBLE4.
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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Drive Traffic to it!
Business contacts
Personal contacts
Facebook Friends
Friends of friends
Family
Family of family
Everyone has lists!
Facebook fans
Partners’ lists
Employees
Friends of employees
Other social followers
or…run some ads!
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
![Page 38: Social Media Bootcamp-GroSocial Presentation-Zach Mangum](https://reader034.vdocuments.us/reader034/viewer/2022051512/544322c7afaf9feb098b488c/html5/thumbnails/38.jpg)
1. Traffic Email
2. Thank You Email
3. Reminder Email (Original List)
4. Reminder Email (Entrants List)
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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NOW YOU’VE GOT LEADS!
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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CLOSE THE DEAL!Remember...
Sales don’t happen ON Facebook
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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SALES HAPPENOver the Phone
in Person, or on your Website
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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What’s the point?LEAD GEN/LIST BUILDING
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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Ultimately...
ROI
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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The Sales Process
Your List
HotLeads
Fans
Promote
Nurture
Revenue
email, phone, etc.
(buyers)
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
![Page 45: Social Media Bootcamp-GroSocial Presentation-Zach Mangum](https://reader034.vdocuments.us/reader034/viewer/2022051512/544322c7afaf9feb098b488c/html5/thumbnails/45.jpg)
So, in the spirit of running promotions to get leads...
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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Introducing: Advent Calendar
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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Likes&
Leads
Introducing: Advent CalendarWhat’s the point?
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
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Case Study: Advent CalendarMountain America Credit Union + FM100
Over 15,000 likes9,337 Leads
*in 12 days
@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen
![Page 49: Social Media Bootcamp-GroSocial Presentation-Zach Mangum](https://reader034.vdocuments.us/reader034/viewer/2022051512/544322c7afaf9feb098b488c/html5/thumbnails/49.jpg)
Questions?@zachmangum
Best Tweet gets a Chromebook: #SocialLeadGen